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Navigating Change: Thinking Strategically to Build Value through Mergers, Acquisitions, and Rapid Growth

In the technology world, change happens at a rapid clip—whether it’s new or sudden M&A activity that upsets the status quo, or the explosive growth that tends to hit when a new innovation catches on. Both good news and bad news can cause marketing and PR professionals in technology companies to spring into action, hopefully making the right moves that mine as much business value as possible from the situation at hand.

Join us for a discussion of how our panelists have learned to build value through change, and how that can help you turn risk into reward during periods of uncertainty. We’ll learn how Zebra Technologies regrouped and shifted their thinking to successfully work through the acquisition of Motorola’s enterprise business, and how PCTEL developed a working list of considerations as they pursued their M&A strategy. Bring your questions, comments, and conversation to this brown bag teleseminar, facilitated by Shawn Gaines, director of marketing communications at rapid-growing software company kCura and member of the PRSA technology section planning committee.

You will learn:

  • Ways PR professionals today have navigated complex M&A situations in short timeframes
  • What to include in your own marketing punch list of key considerations in a potential M&A situation
  •  Thinking through how changes to organizational design may help serve your organization when massive change occurs
  •  Best practices for positioning rapid growth or compression to make sure it provides organizational value


Presenters

Carolyn Dolezal
, vp of strategy and chief marketing / information officer , PCTEL

Carolyn Dolezal is the VP of strategy and chief marketing / information officer for PCTEL, a global provider of performance-critical telecom solutions. Prior to PCTEL, Carolyn headed up the technology industry practice at SmithBucklin, where she was responsible for all client management, service delivery, operations, new business, and P&L for technology client organizations. Prior to SmithBucklin, Carolyn was president of SEI, a privately held company providing custom call center services to companies worldwide. Carolyn holds a Bachelor of Business Administration from the University of Wisconsin-Oshkosh, and an MBA from Northwestern University’s Kellogg School of Management.

Debbie Murphy, global marketing technology executive

Debbie Murphy is a global technology marketing executive  who most recently worked as VP of global marketing for Zebra Technologies, where she created a global strategic marketing organization, while optimizing and integrating research, brand strategy, marketing, PR, sales enablement, and corporate communications. Debbie’s prior roles at Zebra included VP of marketing and channel development, as well as director of global markets, developing go-to-market strategies for new verticals and specialty groups. When she was global practice leader for life sciences, Debbie directed Zebra’s highly successful entry into the healthcare industry. Debbie began her career in marketing at MCI Telecommunications and later moved to a document management / imaging technology division of GTE. She has a Bachelor of Science degree in marketing from the University of Connecticut.

Moderator

Shawn Gaines, director of marketing communications , kCura

Shawn Gaines is the director of marketing communications at kCura—a rapid-growing e-discovery software company headquartered in Chicago—where he guides content strategy, PR and analyst relations, social media, and brand messaging. Prior to kCura, Shawn worked in technical writing and as a journalist at various publications. He holds an MBA from Northwestern University’s Kellogg School of Management.