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Measurement Matters: How to Show Your Contribution to the Bottom Line

Hosted by the Technology Section

In today’s technology environment, measurement matters in everything you do as a technology PR professional. It’s more than just the number of press releases you crank out and the number of impressions. Influence is a multi-channel strategy and you need to show your strategic value in many different ways to demonstrate how your communications efforts affect your company’s bottom line.

Join us for a Google+ Hangout webinar on Tuesday, April 19 at 11 a.m. Eastern with Katie Paine, CEO of Paine Publishing and also known as the Queen of Measurement, for an enlightening webinar on how you can truly make your mark by measuring what matters when you:

  • Line up your business goals and objectives.
  • Define your target audience.
  • Find out how what you do truly influences key stakeholders.
  • Connect the dots using comprehensive PR data.
  • Capture reporting metrics and data that truly matter to senior management.

You will learn how to:

  • Use the Barcelona Principles.
  • Use market research and audits to look at the data that truly moves target audiences.
  • Produce compelling reports that show exactly how many people had the opportunity to see recommendations, brand benefits and desirable visuals.
  • Use metrics and proxies to measure PR data.
  • Produce reports that show valuable insights on your data and metrics.

 View the Presentation Slides


Katie PayneKatie Delahaye Paine helps companies define success and design measurement programs for their PR, Social Media and Communications programs. For more than two decades, she has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field, most recently as the initial organizer of the Conclave that released social media measurement standards in June.

Her most recent venture, Paine Publishing, LLC continues her consulting and educational work in the field of measurement, providing newsletters, training, consulting and dashboard design. She has founded two measurement companies,  KDPaine & Partners Inc. and The Delahaye Group.  Her books,  Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, “Measuring the Networked Nonprofit, Using Data to Change the World,”  is the 2013 winner of the Terry McAdam Book Award. She writes a blog about measurement at  Paine was recently inducted into the PRNews Measurement Hall of Fame and also named the Society of New Communications Research “Fellow of the Year,” for her work in support of Social Media Research.  In 2008, she was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement.

She is also the founder of two companies, KDPaine & Partners, Inc., a New Hampshire- based research consultancy that provides research and evaluation for corporations, non-profits and government agencies, which was recently purchased by News Group.  Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement. KDPaine & Partners won the prestigious Award of Excellent from the Society for New Communications Research in both 2009 and 2010. Her firm was also awarded the 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. Paine has also been named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whitmore School of Business. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and her life is featured in Mark Albion’s books, “Making a Life, Making a Living.” and “True to yourself.”