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Leveraging Social Media and Emerging PR Approaches to Have Your Sports Brand Voice Heard

Hosted by the PRSA Entertainment & Sports Section

Recorded May 11, 2016
Categories: Branding, Emerging Trends, Social Media, Techniques & Tactics

The sports apparel arms race is in full gear, but it’s not always the clothes or the shoes that get the attention of the media to tell your brand story in today’s competitive space. With social media, digital content and viral storytelling becoming essential components for driving successful PR strategies and producing results for today’s top brands, in our one hour conversation with Michael Ehrlich of adidas Public Relations, he will share with us how they distinguish themselves from the rest of the competition with their approaches.  Additionally, we will also discuss how brands can capture the attention of their key demographic audiences, strengthen their brand and maintain a strong foothold in the marketplace.

In our one hour Interactive Discussion, you will learn more about:

  • New approaches to telling your brand’s story
  • Helpful media pitching tips for getting your products covered
  • Utilizing your brand athletes and celebrities to maximize publicity exposure for your brand
  • Delivering a successful media “splash” for various product launch events
  • Shifts in the PR landscape with the media and how social media has evolved



Michael Ehrlich, director of public relations, adidas America

Michael EhrlichMichael Ehrlich is the Director of Public Relations for adidas America, where he leads PR strategy across all sport and style categories. In his five plus years at adidas and additional three years at adidas’ PR agency of record, Michael has developed and executed PR programs to support product launches, marketing campaigns, sponsorships, events, professional and collegiate partners and corporate initiatives. A California native living in Portland, OR, Michael is a proud USC Trojan in the land of Ducks and Beavers.