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How to Become a Superhero Spokesperson

Hosted by the New Professionals Section

As a new professional, the chance to serve as a spokesperson doesn’t often present itself. But when it does, we need to be ready. Whether training an executive to be the spokesperson or serving as the spokesperson yourself, international media trainer Dr. Joseph V. Trahan will help you learn the ins and outs of speaking on behalf of a company.

The teleseminar will cover how to come across as genuine and caring, the three C’s of media relations (i.e., control, competence and concern) and how to share meaningful comments during a crisis.


Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president/CEO, Trahan & Associates

PRSA Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, is an international media relations trainer, public relations strategist and president and CEO of Trahan & Associates. Throughout his career, he has trained thousands of people in media relations around the world, worked in governmental agencies, educational institutions, law enforcement and nonprofits. Dr. Trahan is a former member of the National PRSA Board of Directors and former National PRSSA Faculty Adviser.