Entertainment and Sports Section
Practitioners working in the high-profile worlds of sports and entertainment face unique challenges. PRSA’s Entertainment and Sports Section offers great opportunities to connect with peers who understand your issues and are willing to share solutions. Through in-person and virtual networking events, newsletters and other resources, the Section helps practitioners develop public relations and management skills directly relevant to their entertainment and sports environments.
- Upcoming Section Webinar:
Events & Viral Media: Creating Glorious Accidents on Purpose
April 5, 2017, 2 p.m. EDT/11 a.m. PDT
Learn More and Register
- Recent Newsletter:
March 2017 Newsletter
The Power of the PR/Legal Relationship in High Profile Crisis Situations: How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
- Entertainment and Sports Section Blog
Preparing for Rio: The Unique Opportunities and Challenges of an Olympic Year
Public Relations Tactics - July 2016 Issue
"Capitalizing on the Unique Opportunities and Being Prepared for an Olympic Year in Sports PR"
- "5 Good Minutes with the 2016 Chair of PRSA’s Entertainment & Sports Section, Natalie Mikolich," Front Office Sports
- 2016 Entertainment and Sports Event Calendar
- We're Here to Connect
Meet your Entertainment and Sports Section Leadership.
- Interested in learning more? Email Section Chair, Andy McGowan.
- Members-Only Online Discussion Forum
Access an online forum dedicated to advice, insight and networking.
- Members-Only Directory
Connect with a peer from your community.
Our March 2017 Newsletter is Now Available!
Our December 2016 Newsletter is Now Available!
Our August 2016 Newsletter is Now Available!
Our Spring 2016 Newsletter is Now Available!
- Training Tool
PRSA-NY Google+ Hangout Replay
"Why You Need to Add Google+ Hangouts to Your Digital Communications Strategy"
Featuring The New York Times' Social Media Editor Sona Patel and other leading communicators.
"Race to Success: 360 Degree Planning for a Live Event"
"Utilizing Entertainment Media to Promote Brand Awareness"
"Leveraging Social Media and Emerging PR Approaches to Have Your Sports Brand Voice Heard"
SXsports:Technology, Culture and Sports at SXSW
"Managing Celebrity and Athlete Media Events from the Red Carpet to the Main Event"
Playback now available!
"Bringing Your A Game: How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook"
- Twitter Chat:
"Emerging Social Media Trends to Improve Your Best Entertainment & Sports PR Practices"
Chat Script Available
"Collegiate Sports Season Kick-off: Improve Your PR Strategy by Creating Digital Content and Telling Your Own Brand Story"
- Section Teleseminar
"Job Search Tips for Entertainment and Sports Professionals"
- Section Twitter Chat
"Communications Strategy: Scoring a Touchdown With Your Live Event"
See the Event Transcript
- Section Teleseminar
"When Bad Things Happen to Good Brands"