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Richmond Chapter

About Our Chapter

PRSA Richmond is a dynamic professional association serving Central Virginia public relations and communications practitioners. The chapter, which celebrated its 70th anniversary in 2016, enhances the practice, provides an exchange of experiences and ideals, and promotes professional development for our members and the broader communications industry in our region. PRSA Richmond boasts more than 320 members representing a wide array of organizations throughout the greater Richmond region, including state/government agencies, Fortune 500 corporations, educational institutions, not-for-profit associations, public relations and marketing agencies, small businesses and independent practitioners. The chapter strives to promote diversity and inclusion among members, the board of directors and in programming. PRSA Richmond offers monthly lunch programs with top PR leaders and innovators. Additionally, the Chapter organizes networking events for members and multiple professional development workshops that provide an intensive review of critical tools and strategies, from crisis communications and media training to speechwriting and media relations.   


PRSA Richmond hosts two signature events each year, including the Virginia Public Relations Awards and Mid-Atlantic District APR Boot Camp. The Virginia Public Relations Awards is one of the largest PRSA awards programs in the country and recognizes the best work from across the state. The Mid-Atlantic District APR Boot Camp, which began in 2014 and is organized by PRSA’s Mid-Atlantic District, was the first such boot camp in the nation and has resulted in dozens of accredited professionals. The Chapter offers four Special Interest Sections to provide members with additional networking and professional development opportunities. Those sections include the Next Wave (members with less than five years of PR experience), Senior Practitioners (members with more than 20 years of PR experience), Independent Practitioners (members who are sole PR practitioners), and Nonprofit (members who work at or serve not-for-profit organizations).


The Chapter and our members are deeply committed to the Central Virginia community. PRSA Richmond supports PRSSA Chapters at Longwood University, Virginia Commonwealth University, and Virginia Union University. In 1999, the Chapter created the Richmond Public Relations Foundation, which provides two annual scholarships — the David Hurdle Memorial Scholarship and the William Dietrick Memorial Scholarship — to support students interested in pursuing a career in the public relations profession. In the 1960s, the Chapter began a cherished tradition of presenting the Thomas Jefferson Award for Public Service to a deserving community servant and, in the 1970s, began presenting the Thomas Jefferson Award for Public Relations to an outstanding PR professional. The Chapter’s public service committee participates in community-wide events to support local nonprofits and provides assistance to nonprofit organizations in our region.



PRSA Richmond was formed in 1995 from the merger of two longtime public relations organizations, the Old Dominion Chapter of PRSA and the Richmond Public Relations Association, which dates back to the 1940s. For more information about the Chapter, as well as its programs and activities, please visit the PRSA Richmond Web site.


The contents of this web page were not subject to the approval of PRSA National and may not reflect the opinion of PRSA National staff, its Board of Directors or its members.