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Fulfilling a Critical Need: Strategic Communications Course Resources for Business School Educators

PRSA: Best Practices in Education. MBA-Level Strategic Communications (logo)Preparing future business leaders to meet the demands of a fast-changing marketplace requires a strategic understanding of corporate communications — specifically how to manage brand reputation, gain consumer trust and achieve business results.
   
In partnership with leading business schools, the PRSA MBA/Business School Program assists educators in introducing MBA-level strategic communications courses grounded in reputation management fundamentals into their institutions’ curricula.

Faculty and administrators from five founding schools worked with PRSA volunteers and staff to create and pilot test the program.  Support was also provided by the Arthur W. Page Society and the PRSA Foundation. Paul Argenti, professor of corporate communications at Dartmouth College’s Tuck School of Business, has played a critical role in developing the course content, based on his work over the past 30 years, and continues to be involved in revising and updating it.

Partner Schools Include:

 

Tuck

    

    

    Kellogg
 

  

     
  

Quinnipiac       Texas







  
   Newhouse

 

            
                                              
                         
Whitman

Maryland
   

     
     

      


     

Ohio


   Minnesota   

WVU





   Stillman