Your Public Relations and Communications Community

Peter Winters

Photo of Peter Winters Peter Winters is the Founder of the digital media fundraising consulting firm, Change The Author, and is the Digital Media Fundraising Specialist of MSP Cultivate, a cross media agency that specializes in fundraising.


In a 2016 digital media world as consumer (donor) expectations and behaviors have changed, Peter’s focus is centered on what organizations need to do differently in order to thrive in social, mobile and online media fundraising.


Peter provides strategic coaching and implementation services that mirror the changed communication patterns of donors today. This coaching results in new active follower acquisition, advocacy and new sources of donations.


Some of his engagements have included organizations such as-

  • Barnabas Health Foundation
  • Harvard Business School
  • Children’s Specialized Hospital
  • St Mary’s Children’s Hospital
  • Where Angels Play Foundation
  • Manhattanville College Foundation
  • UConn Alumni Foundation
  • FDU Alumni Foundation


Peter is a frequent speaker on this subject, having delivered sessions on behalf of Association of Fundraising Professionals, Association of Healthcare Philanthropy, Xerox, HP, Constant Contact and Kodak. Many of his sessions have been simulcast across multiple continents.


Peter’s most recent fundraising instructions have taken place at Princeton University and Fairleigh Dickinson University. In addition, Peter was the commencement address speaker at Fairleigh Dickinson University’s Center for Fundraising Excellence Certificate Program.


Peter also serves on the Executive Committee of the Public Relations Society of America in the Association/Nonprofit section, with concentration on the professional development team.


For organizations in a digital media world, the sky is the limit in fundraising, an opportunity that Peter is passionate about.


An avid cyclist, Peter’s favorite business pursuits are public speaking and the coaching outcomes when organizations “see the picture” for themselves!


Peter can be reached- (917) 301-9100 +++
pete@changetheauthor.com
https://www.linkedin.com/in/petechangetheauthor
http://changetheauthor.com/

On-Demand Training


 


 
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.