Freberg also is a research consultant in social media and crisis communications, and has worked with several organizations and agencies such as Firestorm Solutions, Hootsuite, Kentucky Derby Festival, DHS, CDC, National Center for Food Protection and Defense (NCFPD), and the Colorado Ski Association. This experience led her to be a 2015 Plank Center Fellow for General Motors (GM), where she was responsible for working with the PR and social media teams to form best practices and recommendations on social media measurement strategies and influencer marketing practices. Freberg’s research has been published in several book chapters and academic journals such as Public Relations Review, Media Psychology Review, Journal of Contingencies, and Crisis Management and Health Communication. She also serves on the editorial board for Psychology for Popular Media Culture and Case Studies in Strategic Communication (CSSC).
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