Lauri-Ellen Smith, APR

Photo of Lauri-Ellen Smith, APR From her 35 years of public relations experience, Lauri-Ellen Smith understands how the best organizations integrate communications and empower their PR professionals to help the organization succeed, both perceptually and operationally. Smith has worked in a number of diverse settings, from a Fortune 500 company publishing company to a nonprofit healthcare organization and serving as the lead PIO and spokesperson for Super Bowl XXXIX safety and security. An accredited public relations professional, Smith provides first-hand examples of the merging of public/government/media relations with marketing and protocol to develop and manage organizational and leader perception and reputation.