A Comprehensive, Behavioral and Measurable Strategic Planning Approach
May 25, 2017 | Workshop | Boston, Mass.
Category: Communication Strategy
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use. Stacey Smith, APR, Fellow PRSA; In-Person
Best Practices for Using Visual Storytelling Tactics in Your News Releases
June 22, 2017 | Workshop | Chicago, Ill.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Working Smarter, Not Harder, in the Digital World
June 23, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results. Shonali Burke, ABC; In-Person
The driving force behind mass movements, new ideas, and growing businesses
July 20, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics, Writing
This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. Adam Tiouririne; In-Person
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Workshop | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Workshop | San Francisco, Calif.
Categories: Techniques & Tactics, Writing
In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money. Ann Wylie; In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 14–15, 2017 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person

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