Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 21–22, 2019 | Workshop | Atlanta, Ga.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
April 10–12, 2019 | Workshop | Harrisburg, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Elizabeth M. Smith, MBA, APR; Jason S. Kirsch, APR; Amy B. Hill, APR; In-Person
Key Concepts and Techniques of Effective Public Relations
May 2–3, 2019 | Workshop | Washington, D.C.
Categories: Communication Strategy, Techniques & Tactics
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study. Robin Schell, APR, Fellow PRSA; In-Person
May 10, 2019 | Workshop | Los Angeles, Calif.
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Emotional Intelligence (EQ) is at the top of conversations in every level of business today. Research indicates that EQ mastery is crucial for organizations to succeed and cultures to thrive in the future; and all five aspects of EQ fall under the domain of communications. As communicators, it is imperative that we take a leadership role bringing emotional intelligence into our organizations. Heathere Evans, APR; In-Person
May 16, 2019 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop, founder of the podcast Spin Sucks and author of the book by the same name Gini Dietrich will teach you exactly how to do that — with precision and guaranteed results every time. She’ll help you benchmark your own program, set metrics and build a plan to garner real results. Gini Dietrich; In-Person
Content Marketing: How PR Pros Can Own Visual Storytelling in an Overloaded World of Content
May 22, 2019 | Workshop | San Francisco, Calif.
Categories: Communication Strategy, Social Media, Techniques & Tactics
Whether you have access to a whole video team or your own smartphone, this workshop will teach attendees how to evolve their storytelling skills, incorporating a content-marketing approach that includes strategic visuals. Lisa Arledge-Powell; Jerred Ziegler; In-Person
June 7, 2019 | Workshop | New York, N.Y.
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Join the first PRSA Workshop on Behavioral Communication from Elizabeth Edwards, founder of Volume PR and the 11th Octave, and one of PRSA’s highest-rated speakers, to learn how to ensure your communication is heard and that your audiences take action. Elizabeth Edwards; In-Person
Build Your Strategic, Behavioral and Measurable PR Plan
June 13–14, 2019 | Workshop | Boston, Mass.
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
This two-day workshop will combine both learning about the intricacies of building a measurable, behavioral, strategic plan and time to create a working plan for your department that supports your organization’s goals and objectives. You will finish the two days with a strategic plan close to completion. Finish up any areas needing rounding out, add a timeline, budget, staffing requirements and execute! Stacey Smith, APR, Fellow PRSA; In-Person
June 18–19, 2019 | Workshop | Chicago, Ill.
Category: Measurement & ROI
In two days, participants will hear from the instructor and each other about best practices for planning measurably successful communication campaigns, and apply what they learn to a project or campaign they will soon need to address at work. They will learn about many different ways to measure messages, channels and outcomes of communication. They also will get feedback from the instructor and other participants on the plans and measurement tools they draft themselves based on what they learn. Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission; In-Person

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