Dec. 12, 2017 | Webinar, On-Demand Available Dec. 19
Category: Media Relations
Included with PRSA Membership.
Have you ever heard of the 10 to 1 rule? It's the idea that it takes 10 good things to be said about a company to drown out one negative impression. Learn how to identify and promote positive stories within your company to news media, influencers and target customers. Live Online
Hosted by the PRSA Foundation and Center for Talent Innovation (CTI)
Jan. 9, 2018 | Webinar, On-Demand Available Jan. 16
Category: Leadership & Management
Included with PRSA Membership.
In workplaces where no one feels comfortable talking about race relations, the ability to understand coworkers’ realities suffer and trust among us erodes. Learn about achieving courageous conversation in this webinar. Ripa Rashid; Live Online
Reach more readers in 2018 with these latest best practices
Jan. 18, 2018 | Webinar, On-Demand Available Jan. 25 through Feb. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Ring in the New Year by resolving to kick those "but-that's-the-way-we've-always-done-it" writing approaches to the curb. Make 2018 your best year ever with these five new and convention-busting best PR writing practices. Ann Wylie; Live Online
Jan. 30, 2018 | Webinar, On-Demand Available Feb. 13
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. Stephen Dupont, APR; Live Online
What’s Working and What’s Not in Rapidly Shifting Media Landscape
Feb. 6, 2018 | Webinar, On-Demand Available Feb. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; Live Online
Make the Clarity-Credibility Connection
March 15, 2018 | Webinar, On-Demand Available March 22
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Communicating in a crisis? Got bad news to share? Avoid even the appearance of obfuscation with clear, crisp messages that build credibility while communicating transparently. Ann Wylie; Live Online
Put your time and effort where their eyes are
May 17, 2018 | Webinar, On-Demand Available May 24
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Web visitors don’t read. They skim. Increase your return on your writing time and effort by putting your messages where their eyes are — in the display copy. Ann Wylie; Live Online
June 19, 2018 | Webinar, On-Demand Available June 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online
(to Generate More Public Relations and Marketing Buzz)
July 17, 2018 | Webinar, On-Demand Available July 24
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online

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