Get our fill-in-the-blanks templates for tipsheets, survey stories and more
May 25, 2017 | Webinar, On-Demand Available June 1 through June 16
Category: Techniques & Tactics
Included with PRSA Membership.
In this session, you’ll master the more-effective story structure — and walk away with templates and recipes for crafting content marketing pieces that almost write themselves. Ann Wylie; Live Online
June 6, 2017 | Webinar, On-Demand Available June 13
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; Live Online
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; Live Online
Corporate Communications Section
How Corporate Storytelling can Engage Investors and Drive Value
June 15, 2017 | Webinar, On-Demand Available June 22
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Rob Berick; Live Online
Telling Our Story, Building our Organizational Pride
June 20, 2017 | Webinar, On-Demand Available June 27
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; Live Online
Learn How to Tap Customer Insights and Stories to Generate More Ideas
June 22, 2017 | Webinar, On-Demand Available June 29
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online
Reach readers, improve communication — even boost the bottom line — by making your messages more readable
June 27, 2017 | Webinar, On-Demand Available July 4 through July 18
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!) Ann Wylie; Live Online
July 13, 2017 | Webinar, On-Demand Available July 20
Categories: Communication Strategy, Emerging Trends, Social Media
Included with PRSA Membership.
This webinar will explore three steps to lessen communication barriers that arise within today’s multi-generational workforce. Shawn Nason; Live Online
Whoever Tells the Best Story Wins
July 18, 2017 | Webinar, On-Demand Available July 25 through Aug. 8
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to engage readers’ hearts and minds through storytelling. Ann Wylie; Live Online
July 25, 2017 | Webinar, On-Demand Available Aug. 1 through Feb. 9
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; Live Online
Creating strategic PR programs using research, planning, implementation, and evaluation.
Aug. 1, 2017 | Webinar, On-Demand Available Aug. 8
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; Live Online
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
Aug. 2, 2017 | Webinar, On-Demand Available Aug. 9
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Lawrence Bowdish; Live Online
Aug. 17, 2017 | Webinar, On-Demand Available Aug. 24
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will explore several tips on understanding what employers really look for in candidates and how to best position yourself to stand out among the competition. John Kesaris; Live Online
Draw readers in and reach nonreaders with display copy
Aug. 22, 2017 | Webinar, On-Demand Available Aug. 29 through Sept. 15
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
- Ann Wylie; Live Online
Turn lame-ass quotes into scintillating sound bites
Sept. 13, 2017 | Webinar, On-Demand Available Sept. 20 through Oct. 4
Categories: Media Relations, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Learn how to transform your quotations from bleh to brilliant. Ann Wylie; Live Online
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online

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