“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Categories: Accreditation Preparation & Maintenance, Communication Strategy
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Note: The Certificate is only available to students at participating schools.
On-Demand
A Playbook for Earning Positive Coverage
On-Demand Online Course
Category: Techniques & Tactics
Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts. Michael Smart; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish. Bonnie Harris; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion. Bonnie Harris; On-Demand
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
May 10– June 28, 2017 | Live Online Course
Category: Crisis & Reputation
As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

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