Search All Public Relations Training

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Categories: Accreditation Preparation & Maintenance, Communication Strategy
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Note: The Certificate is only available to students at participating schools.
On-Demand
A Playbook for Earning Positive Coverage
On-Demand Online Course
Category: Techniques & Tactics
Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts. Michael Smart; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish. Bonnie Harris; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion. Bonnie Harris; On-Demand
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Workshop | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
Sept. 28–29, 2017 | Conference | Atlanta, Ga.
Category: Branding
Want to tell deeper stories and create content that makes a difference to your organization’s bottom line? Attend this conference to discover the power of storytelling, learn best practices for developing and distributing branded content and find out how to transform your organization into a culture of content creators. In-Person
Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person
Educators Academy
Oct. 7, 2017 | Workshop | Boston, Mass.
Category: Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session. In-Person
Association/Nonprofit Section
Oct. 7, 2017 | Conference | Boston, Mass.
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Develop stories that media outlets want to run and readers want to read
Oct. 12, 2017 | Webinar, On-Demand Available Oct. 17
Categories: Communication Strategy, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you’ll learn how to think like a reporter to develop story angles that readers want to read (and that journalists and bloggers want to run). Ann Wylie; Live Online
Presented by PRSA and Ragan Communications
Oct. 13, 2017 | Virtual Summit
Nearly 70 percent of businesses are unprepared for a crisis. If you have not revamped your crisis playbook recently, now is the time join this virtual summit.
Tips for Communicating Expectations to Build Trust and Credibility
Oct. 19, 2017 | Webinar, On-Demand Available Oct. 26
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Join us for this webinar as we discuss the value of setting expectations for performance results and for developing a professional relationship filled with trust and credibility. Suzanne Updegraff; Live Online
Presented by PRSA and Ragan Communications
Oct. 23–25, 2017 | Conference | Anaheim, Calif.
Category: Social Media
Want to master hot social media channels and transform followers into loyal fans? Would you like to create shareable content that re-engages employees, boosts the bottom line and advances your career, even as responsibilities continue to blur? At this conference, you’ll discover the new digital strategies you need to break out of your silo and succeed in today’s evolving marketing communications mashup. You’ll leave with the skills and confidence necessary to turn yourself—and your organization—into a social media powerhouse. In-Person
Crafting Messages that Motivate
Oct. 25, 2017 | Webinar, On-Demand Available Nov. 1
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences. Ken O’Quinn; Live Online
Status Labs
Oct. 30, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Learn the “do’s and don’ts” of crisis management while putting a national brand on trial in the middle of crisis. Darius Maxwell Fisher; Lacy Rushin; Courtney Fitzpatrick; In-Person
Leverage Experts and Peers to Create Your Organization's Plan
Nov. 2, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers. Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion. Anthony Johndrow; Loren-Christopher Schneid; In-Person
Nov. 7, 2017 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; Live Online
Presented by PRSA and Ragan Communications
Nov. 8–9, 2017 | Conference | Washington, D.C.
Categories: Media Relations, Social Media

Newest advances in PR measurement, media relations, PR storytelling, using potent new data for branding — and more — from global PR thought leaders.

Pre-Conference Workshops: Nov. 8
Main Conference: Nov. 9

  • Mine new PR data to analyze the five critical elements of your brand
  • Unravel the mysteries of PR research with a powerful survey instrument
  • How to create purposeful PR content that just might “go viral”
  • Write tight, compelling PR copy reporters can just grab and go with
  • Build a system to tightly connect PR reps with reporters on social media
In-Person
Nov. 8–9, 2017 | Conference | Chicago, Ill.
Category: Communication Strategy
The Strategic Collaboration Conference provides attendees with valuable opportunities to learn from experts in the field who understand the specific challenges and needs that corporate communicators face. In-Person
Learn a NEW, created-for the web structure for reaching readers online
Nov. 9, 2017 | Webinar, On-Demand Available Nov. 16
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you'll learn to write webpages that put your key messages where readers' eyes are, help them find what they're looking for; avoid the type of leads that visitors skip; and help them read faster, remember more, understand better, find what they're looking for and enjoy the experience enough to come back. Ann Wylie; Live Online
Guinness World Records
Nov. 9, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Learn the story of GUINNESS WORLD RECORDS™ and how it has transformed from – but still includes – a best-selling book to a global IP brand. Participants will be delighted by a special guest – an official GUINNESS WORLD RECORDS™ adjudicator or title holder. Keith Green, APR; In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online
Increase coverage, sharing and more with tight, bright releases
Dec. 5, 2017 | Webinar, On-Demand Available Dec. 12
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll how to write tight, bright PR pieces that increase readership, coverage, sharing and more. Ann Wylie; Live Online
Aflac
Dec. 7, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Corporate social responsibility isn’t just a nice thing to do – it a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Learn about Aflac’s CSR journey and find out how Aflac evaluates and measures its return on CSR. Jon A. Sullivan; In-Person
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Category: Writing
Writing for the mobile web: It’s not easy to get the word out on a 3.5-x-6.5-inch screen. How do we reach readers in this environment? In this online writing workshop, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back. In-Person
Corporate Communications Section
Lead Your Corporation Into the Next Era of Effective Internal and External Communications
On-Demand Section Webinar
Category: Communication Strategy
Included with PRSA Membership.
Free for PRSA Members. Corporate communications is undergoing significant change. Major influencers include the expanding global marketplace, shifting demographics, digital technology and other forces. In this webinar, you will learn the 10 most important needs that corporate communicators can address now to help give their firms an edge over the competition. John Deveney, ABC, APR, Fellow PRSA; Michele E. Ewing, APR, Fellow PRSA; David L. Remund, Ph.D., APR, Fellow PRSA; On-Demand
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
You've landed a big media interview, now what? The next step is to nail it and leave them wanting more. In this webinar, participants will learn 5 concrete surefire ways to ace an interview, from someone who spent years as a TV producer on major networks. Walk away with foolproof ways to get noticed - in a good way. Annie Scranton; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; On-Demand
Technology Section
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage. Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand
Best Practices for Submitting Your Silver Anvil Entry
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. Get inside advice and gain practical tips on how to submit the best entry. Kelly Womer, ABC, APR, Fellow PRSA; Mike Flanagan; On-Demand
Prepare for Your +M Readiness Review
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs. Barbara Burfeind, APR+M, Fellow PRSA; On-Demand
Develop Allies and Form Coalitions
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives. Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand
Building credibility, protecting reputations
On-Demand Webinar
Category: Ethics
Included with PRSA Membership.
Protecting your organization from reputational crisis requires a trusted advisor prepared to provide strategic ethical advice. Learn how to become a truly trusted advisor from a leading expert in crisis communications and a veteran political advisor who has served leaders from both political parties. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; Janelle M. Guthrie, APR; Nance Larsen, APR, Fellow PRSA; On-Demand
Techniques You Can Apply Now to Learn More About Your Target Audience Behavior and Drive Better Campaign Results
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Knowing about behavior can help you make better decisions about the best channels and tactics to overcome bias, increase engagement and promote virality, and start you on a path to boost your results tremendously through the use of IMC. Bonnie Harris; On-Demand
Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; On-Demand
Telling Our Story, Building our Organizational Pride
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; On-Demand
Defending Your Brand From Social Media Hijackers
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand. Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand
A Global Affairs Committee Webinar
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
The implications of the Brexit vote, and similar populist and anti-globalist movements in other countries around the world, are far-reaching, both for the conduct of international business and for what we can learn about running campaigns that appeal to a very wide audience. Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand
Entertainment & Sports Section
How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook
On-Demand Section Webinar
Category: Social Media
Included with PRSA Membership.
Discover what the sports industry can do to create an innovative, experiential and creative community for PR professionals and educators. This webinar will showcase some of the current trends, best practices and applications. Karen Freberg, Ph.D.; On-Demand
The Drivers of Trust Around the Globe
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
This webinar will take a long look at the constant drivers of trust across time and place, as well as the implications for measuring trust within your publics and for developing campaigns aimed at reinforcing or building trust. Bryan H. Reber, Ph.D.; Michael Cacciatore, Ph.D.; Tonia Ries; On-Demand
Strategic Leveraging for Fundraising Success
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
In the new world of corporate gift giving, success comes from collaboration and co-branding to achieve mutual goals. During this webinar, attendees will learn to develop a clear vision of their fundraising goal and tips to engage sponsors by co-branding and adding value to their relationships. Cyndee Woolley, APR; On-Demand
5 Tips for Developing Stronger Communication with Employees
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
This webinar as we explore five ideas for developing your professional communication delivery with employees. Suzanne Updegraff; On-Demand
Association/Nonprofit Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore how people make decisions, how ideas spread, and how social influence shapes behavior. Jonah Berger, Ph.D.; On-Demand
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Dave Armon; Lawrence Bowdish; On-Demand
Delivering Your Story From Narrative and Design to Measurement
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design. Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; On-Demand
You Don’t Have to Be Big to Be Ready
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis. John Martin McDonald; On-Demand
Counselors Academy
On-Demand Section Webinar
Category: Measurement & ROI
Included with PRSA Membership.
This webinar will explore the current landscape of media measurement in a consolidated view to help benchmark current programs. Johna Burke; On-Demand
The Competitive Edge
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
As part of PRSA’s Diversity and Inclusion Month, our featured presenter Hugo Balta, senior director of multicultural content at ESPN, will discuss how diversity and inclusion provides you with the competitive edge to reflect the new mainstream population. Hugo Balta; Aerial Ellis; On-Demand
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
While the CEO sets the tone for the organization, change can only occur through support by the organization. Brad MacAfee; Angela Chitkara; Helen Shelton; On-Demand
Takeaways for PR Pros
On-Demand Webinar
Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights. Lauren E. Doyle, APR; Chris Scully; On-Demand
Everyday Expectations
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice. Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; On-Demand
From Technology to SEO to Data Analytics to Multi-Media
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia. Ryan Williams; Lauren E. Doyle, APR; Sean Parker; On-Demand
Shaping the Future of Visual Communications
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank. Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand
New Professionals Section
Mentorship & Making Lasting Connections
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
Join PRSA's New Professionals Section as we speak with Kelly Davis, APR, and Lori Marble, APR, Fellow PRSA, to learn more about building your professional network, leveraging it to further your career and what role mentorship can play in doing so. Kelly J. Davis, APR; Lori Leigh Marble, APR, Fellow PRSA; On-Demand
Financial Communications Section
Invest in Knowledge to Grow Opportunity
On-Demand Section Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join this session with practitioners representing academia, investor relations, nonprofit and government for an informative discussion on financial literacy. You’ll become better positioned to serve as a trusted adviser in the C-suite or at the board table. Alexander V. Laskin, Ph.D.; Matt Ragas, Ph.D.; Stacy Schubert; On-Demand
Educators Academy
Incorporating today’s world into our lessons and identifying opportunities for collaboration
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom. Melissa D. Dodd, Ph.D.; Lois Boynton; Gemma R. Puglisi; Karen Freberg, Ph.D.; On-Demand
Association/Nonprofit Section
The Opportunity and Benefits of Going Viral
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Organizations of any type, and in particular associations and nonprofits, must begin to shift towards an updated digital media strategy. To be more effective, digital messaging must begin to pivot; it should come from the perspective of the donor, advocate, member, or customer. Whether you're looking for new donor sources, desire to be more relevant to your membership, or compete in an overcrowded customer landscape, this webinar will give you plenty to consider as you begin to plan for the Fall and your 2017 calendar. Peter Winters; On-Demand
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will explore several tips on understanding what employers really look for in candidates and how to best position yourself to stand out among the competition. John Kesaris; Brandi Boatner; On-Demand
Corporate Communications Section
How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game. Serena Ehrlich; Colin Burns; On-Demand
Editorial Coverage Moves the Needle
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases. Serena Ehrlich; On-Demand
Become a More Influential Adviser
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Learn how to be more influential, more interesting, more memorable, more important, and how to have the kind of top-level relationships and access you would most like to have. Jim Lukaszewski has designed this webinar to help you understand what being strategic really means. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand
Educators Academy
On-Demand Section Webinar
Category: Ethics
Included with PRSA Membership.
In today's "post-truth" society, ethics in public communication is more important than ever for a thriving society. Training the next generation of communicators to consider ethics in their communication has become a critical part of the public relations curriculum. Carolyn Mae Kim, Ph.D.; Dean E. Mundy, Ph.D.; Lucinda Austin, Ph.D.; Denise Bortree; On-Demand
Motivating People to Say Yes
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
What motivates people to comply with your request or accept your opinion? In this webinar, get a revealing look at research from leading social scientists in the field of persuasion. You’ll explore principles of behavioral psychology that you can use every day, even in email, to move people toward your point of view. Ken O’Quinn; On-Demand
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; On-Demand
Fine-Tune Your Strategies and Tactics
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Understanding your target audience’s behavior is a key critical success factor in today’s multi-channel media campaigns. Public relations professionals can incorporate personas and other behavioral marketing concepts into their practice to fine-tune strategies and tactics and improve overall campaign performance. Bonnie Harris; On-Demand
Creating strategic PR programs using research, planning, implementation, and evaluation.
On-Demand Webinar
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; On-Demand
Counselors Academy
Expand Your Brand’s Reach and Impact
On-Demand Section Webinar
Category: Communication Strategy
Included with PRSA Membership.
To survive and thrive in this new world, PR departments need to evolve fast. In this session, you’ll learn the tactics traditionally associated with marketing that will help you expand your brand's reach and impact, outpace competitors and turn your department into a power player within the organization. Mark Thabit; On-Demand
How Scent, Taste and Touch Will Redefine Immersive PR
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound. Mike McDougall, APR, Fellow PRSA; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore new media pitching techniques that communication professionals are using to land more than their share of media coverage this year. Michael Smart; On-Demand
Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together. Melinda Travis; On-Demand
The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today. Cathy Hackl; Lisa Buyer; On-Demand
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; On-Demand
Travel & Tourism Section
Align the Right Message
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises. Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand
Independent Practitioners Alliance
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses. J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz, APR; On-Demand
Why Integration is PR’s Key to Success
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
The advent of social technologies means that PR pros must know how to socialize media relations in the truest sense of the word. Integration is the name of the game. Shonali Burke, ABC; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand
How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek. Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Writing
Included with PRSA Membership.
In this session, you’ll learn simple techniques to avoid making assumptions, step outside of yourself and your filters, and focus on the needs of those around you. Jay Sullivan; On-Demand
Their Importance on the APR Examination
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust. Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand
From Blueprint to Publication
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination. Bey-Ling Sha, Ph.D., APR; Kathleen M. Giery, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; On-Demand
What APR Can Do for You and Your Career
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Universal Accreditation Board (UAB) members will discuss the value of accreditation from personal experience and discuss how pursuing accreditation can help you advance your career. Mitchell Marovitz, Ph.D., APR, Fellow PRSA; Lanette Hart, APR; Caron Blanton, APR; Elizabeth Salter McMillan, APR; Kathleen M. Giery, APR; Adam Kelley, APR; On-Demand
Corporate Communications Section
How Corporate Storytelling can Engage Investors and Drive Value
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Rob Berick; On-Demand
Employee Communications Section
Lessons From Show Business for Your Business
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?" Rob Biesenbach; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how Slack is changing internal communications and making it easier to complete client and campaign work. Natan Edelsburg; On-Demand
Turn lame-ass quotes into scintillating sound bites
On-Demand Webinar
Categories: Media Relations, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Learn how to transform your quotations from bleh to brilliant. Ann Wylie; On-Demand
Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them. Eric Minor; On-Demand

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