Your Public Relations and Communications Community

On-Demand Public Relations Training


On-Demand Course

On-Demand Online Course

Category: Writing

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

On-Demand Online Course

Categories: Accreditation Preparation & Maintenance, Communication Strategy

Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Note: The Certificate is only available to students at participating schools.
On-Demand


On-Demand Course

A Playbook for Earning Positive Coverage
On-Demand Online Course

Category: Techniques & Tactics

Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

On-Demand Online Course

Category: Communication Strategy

This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Course

On-Demand Online Course

Category: Communication Strategy

This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Course

On-Demand Online Course

Category: Writing

“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

On-Demand Online Course

Category: Writing

“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

On-Demand Online Course

Category: Writing

“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

On-Demand Online Course

Category: Writing

This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Corporate Communications Section
Lead Your Corporation Into the Next Era of Effective Internal and External Communications
On-Demand Section Webinar

Category: Communication Strategy

Free for PRSA Members. Corporate communications is undergoing significant change. Major influencers include the expanding global marketplace, shifting demographics, digital technology and other forces. In this webinar, you will learn the 10 most important needs that corporate communicators can address now to help give their firms an edge over the competition.
John Deveney, ABC, APR, Fellow PRSA; Michele E. Ewing, APR, Fellow PRSA; David L. Remund, Ph.D., APR, Fellow PRSA; On-Demand


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Public Relations at the Speed of Light
On-Demand Webinar

Category: Crisis & Reputation

The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
Photo of Katherine R. Hutt, APR, Fellow PRSA
Featured Presenter:
Katherine R. Hutt, APR, Fellow PRSA
Katherine R. Hutt, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Technology Section
On-Demand Webinar

Category: Branding

The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage.
Photo of Zach Abramowitz
Featured Presenter:
Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand


On-Demand Webinar

Best Practices for Submitting Your Silver Anvil Entry
On-Demand Webinar

Category: Techniques & Tactics

Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. Get inside advice and gain practical tips on how to submit the best entry.
Kelly Womer, ABC, APR, Fellow PRSA; Mike Flanagan; On-Demand


On-Demand Webinar

Prepare for Your +M Readiness Review
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Barbara Burfeind, APR+M, Fellow PRSA; On-Demand


On-Demand Webinar

Develop Allies and Form Coalitions
On-Demand Webinar

Category: Crisis & Reputation

As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives.
Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand


On-Demand Webinar

Strategies for Mediating Workplace Confrontations
On-Demand Webinar

Category: Leadership & Management

Gain an understanding of the difference between criticism and constructive feedback and learn how to more efficiently mediate discussions between others.
Featured Presenter:
M.J. Clark, APR; On-Demand


On-Demand Webinar

Association/Nonprofit Section
Managing Social Media Work With Your Other Professional Responsibilities
On-Demand Section Webinar

Category: Social Media

This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work.
Featured Presenter:
Robert Bochnak
Robert Bochnak; On-Demand


On-Demand Webinar

Techniques You Can Apply Now to Learn More About Your Target Audience Behavior and Drive Better Campaign Results
On-Demand Webinar

Category: Communication Strategy

Knowing about behavior can help you make better decisions about the best channels and tactics to overcome bias, increase engagement and promote virality, and start you on a path to boost your results tremendously through the use of IMC.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

Defending Your Brand From Social Media Hijackers
On-Demand Webinar

Category: Social Media

Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand.
Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

A Global Affairs Committee Webinar
On-Demand Webinar

Category: Emerging Trends

The implications of the Brexit vote, and similar populist and anti-globalist movements in other countries around the world, are far-reaching, both for the conduct of international business and for what we can learn about running campaigns that appeal to a very wide audience.
Photo of Quentin Alistair Langley
Featured Presenter:
Quentin Alistair Langley
Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook
On-Demand Section Webinar

Category: Social Media

Discover what the sports industry can do to create an innovative, experiential and creative community for PR professionals and educators. This webinar will showcase some of the current trends, best practices and applications.
Featured Presenter:
Karen Freberg, Ph.D.; On-Demand


On-Demand Webinar

Mastering the Art of Pre-Selling Your Ideas
On-Demand Webinar

Category: Leadership & Management

Executives like to give input and will stretch, pull and modify recommendations to align with their individual business priorities. When pitching ideas to executives, managers must consider “building consensus” as part of their communication strategy.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Gaining and Maintaining Consent
On-Demand Webinar

Category: Communication Strategy

Because community decision-making is always values-driven, you have to build trust and confidence by addressing concerns and core values while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand


On-Demand Webinar

The Drivers of Trust Around the Globe
On-Demand Webinar

Category: Communication Strategy

This webinar will take a long look at the constant drivers of trust across time and place, as well as the implications for measuring trust within your publics and for developing campaigns aimed at reinforcing or building trust.
Bryan H. Reber, Ph.D.; Michael Cacciatore, Ph.D.; Tonia Ries; On-Demand


On-Demand Webinar

Learn How to Increase Business Acumen for You and Your Team
On-Demand Webinar

Category: Communication Strategy

To become trusted advisers to clients and the C-suite, public relations professionals need to demonstrate how their counsel helps advance business goals and objectives. Gain tips to help increase your level of business acumen so that public relations gets — and keeps — its seat at the table.
Ron Culp; Matt Ragas, Ph.D.; On-Demand


On-Demand Webinar

Independent Practitioners Alliance
How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace
On-Demand Section Webinar

Category: Leadership & Management

Gain a new approach that is helping professional services providers and small businesses grow more effectively by leveraging their scarce marketing resources.
Featured Presenter:
Linda Popky
Linda Popky; On-Demand


On-Demand Webinar

Strategic Leveraging for Fundraising Success
On-Demand Webinar

Category: Communication Strategy

In the new world of corporate gift giving, success comes from collaboration and co-branding to achieve mutual goals. During this webinar, attendees will learn to develop a clear vision of their fundraising goal and tips to engage sponsors by co-branding and adding value to their relationships.
Photo of Cyndee Woolley, APR
Featured Presenter:
Cyndee Woolley, APR
Cyndee Woolley, APR; On-Demand


On-Demand Webinar

Health Academy
An Inside Perspective From Corporate Communicators
On-Demand Section Webinar

Category: Crisis & Reputation

Hear a first-hand account of how the fluid situation prompted various communications decisions and actions. Speakers will share tools that were used to convey critical information to insure the safety of patients, staff, and visitors and to maintain continuity of operations.
Karen Lancaster; Frank Moorman; On-Demand


On-Demand Webinar

A View of Integrity, Ethics and Brand Protection
On-Demand Webinar

Category: Crisis & Reputation

Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
Photo of Annie Skinner
Featured Presenter:
Annie Skinner
Annie Skinner; On-Demand


On-Demand Webinar

Learn How to Implement Multi-Channel Strategies and Synchronize Tactics for Maximum Impact
On-Demand Webinar

Category: Communication Strategy

Achieving synergy in your IMC campaigns can be challenging; you must understand how to choose the best approach, the best messaging channels and the best combinations of tactics for maximum results. Learn how to select the best messaging channels for your objectives and synchronize linked tactics.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

Essential Tips on How to Make Content More Relevant
On-Demand Webinar

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

Delivering Your Story From Narrative and Design to Measurement
On-Demand Webinar

Category: Techniques & Tactics

Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design.
Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; On-Demand


On-Demand Webinar

You Don’t Have to Be Big to Be Ready
On-Demand Webinar

Category: Crisis & Reputation

We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis.
Featured Presenter:
John Martin McDonald; On-Demand


On-Demand Webinar

The Competitive Edge
On-Demand Webinar

Category: Leadership & Management

As part of PRSA’s Diversity and Inclusion Month, our featured presenter Hugo Balta, senior director of multicultural content at ESPN, will discuss how diversity and inclusion provides you with the competitive edge to reflect the new mainstream population.
Photo of Hugo Balta
Featured Presenter:
Hugo Balta
Hugo Balta; Aerial Ellis; On-Demand


On-Demand Webinar

Takeaways for PR Pros
On-Demand Webinar

Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
Lauren E. Doyle, APR; Chris Scully; On-Demand


On-Demand Webinar

Everyday Expectations
On-Demand Webinar

Category: Leadership & Management

Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice.
Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; On-Demand


On-Demand Webinar

Employee Communications Section
Learn What 100 Million Intranet Activities Can Tell You about Internal Communications
On-Demand Section Webinar

Category: Techniques & Tactics

In this webinar, Interact will demonstrate what 10 years and 100 million pieces of intranet data can reveal about internal communications. Find out how your intranet can transform communications in the digital workplace.
Photo of Chuck Gose
Featured Presenter:
Chuck Gose; Daren Jennings; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand


On-Demand Webinar

Health Academy
The Strategy Behind Public Health and Regulatory Activities
On-Demand Section Webinar

Category: Communication Strategy

In this session, you will review a series of case studies that illustrate how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach various stakeholders.
Featured Presenter:
Kathleen Quinn
Kathleen Quinn; On-Demand


On-Demand Webinar

Financial Communications Section
Invest in Knowledge to Grow Opportunity
On-Demand Section Webinar

Category: Leadership & Management

Join this session with practitioners representing academia, investor relations, nonprofit and government for an informative discussion on financial literacy. You’ll become better positioned to serve as a trusted adviser in the C-suite or at the board table.
Alexander V. Laskin; Matt Ragas, Ph.D.; Stacy Schubert; On-Demand


On-Demand Webinar

Educators Academy
Incorporating today’s world into our lessons and identifying opportunities for collaboration
On-Demand Section Webinar

Category: Techniques & Tactics

Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom.
Photo of Melissa D. Dodd, Ph.D.
Featured Presenter:
Melissa D. Dodd, Ph.D.; Lois Boynton; Gemma R. Puglisi; Karen Freberg, Ph.D.; On-Demand


On-Demand Webinar

Association/Nonprofit Section
The Opportunity and Benefits of Going Viral
On-Demand Webinar

Category: Communication Strategy

Organizations of any type, and in particular associations and nonprofits, must begin to shift towards an updated digital media strategy. To be more effective, digital messaging must begin to pivot; it should come from the perspective of the donor, advocate, member, or customer. Whether you're looking for new donor sources, desire to be more relevant to your membership, or compete in an overcrowded customer landscape, this webinar will give you plenty to consider as you begin to plan for the Fall and your 2017 calendar.
Photo of Peter Winters
Featured Presenter:
Peter Winters; On-Demand


On-Demand Webinar

Technology Section
Hear How Technology Facilitates Reporting
On-Demand Section Webinar

Category: Communication Strategy

Even the most robust reporting staffs are challenged to keep pace with the volume and velocity of data being generated. Fortunately for today’s media and PR leaders, new storytelling technology is helping media and communications leaders offload routine reporting. Gain a closer look!
Kristian Hammond; Mary Conley Eggert; On-Demand


On-Demand Webinar

A Step-by-Step Process
On-Demand Webinar

Category: Crisis & Reputation

Learn a step-by-step process for crisis decision-making, how to break through barriers caused by stress, fear and resistance, forge consensus on crisis response strategies, and protect your organization’s reputation for the long term.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Corporate Communications Section
How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond
On-Demand Webinar

Category: Social Media

Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game.
Photo of Serena Ehrlich
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; Colin Burns; On-Demand


On-Demand Webinar

Editorial Coverage Moves the Needle
On-Demand Webinar

Category: Social Media

Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases.
Photo of Serena Ehrlich
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; On-Demand


On-Demand Webinar

New Professionals Section
Harness the Power of the Influencers Shaping Your Market
On-Demand Section Webinar

Category: Communication Strategy

Learn how to incorporate new earned, owned and paid media tactics to better engage influencers with content. Find out how converged media strategies will help you effectively reach influencers. Learn more about PRSA 2015 New Professionals Week and find a local event near you!
Featured Presenter:
Naimul Huq
Naimul Huq; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Using the California Drought as a Case Study
On-Demand Section Webinar

Category: Communication Strategy

California is in the midst of the worst drought in the state’s recorded history. Find out how communications professionals are effectively changing public behaviors and perceptions around this topic.
Patricia Tennyson; Ruth Bernstein; Lauri-Ellen Smith, APR; On-Demand


On-Demand Webinar

Become a More Influential Adviser
On-Demand Webinar

Category: Leadership & Management

Learn how to be more influential, more interesting, more memorable, more important, and how to have the kind of top-level relationships and access you would most like to have. Jim Lukaszewski has designed this webinar to help you understand what being strategic really means.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand


On-Demand Webinar

Embrace the Culture and Technology
On-Demand Webinar

Category: Social Media

The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.
Photo of Bernie Borges
Featured Presenter:
Bernie Borges
Bernie Borges; On-Demand


On-Demand Webinar

Gain Insights from Your Data
On-Demand Webinar

Category: Techniques & Tactics

Cision is monitoring the lead up to and first day of the Republican National Convention and will be presenting data and the most popular conversations from conventioneers
Photo of James Rubec
Featured Presenter:
James Rubec; On-Demand


On-Demand Webinar

Motivating People to Say Yes
On-Demand Webinar

Category: Communication Strategy

What motivates people to comply with your request or accept your opinion? In this webinar, get a revealing look at research from leading social scientists in the field of persuasion. You’ll explore principles of behavioral psychology that you can use every day, even in email, to move people toward your point of view.
Photo of Ken O’Quinn
Featured Presenter:
Ken O’Quinn; On-Demand


On-Demand Webinar

Building a Foundation for Effective Communications
On-Demand Webinar

Category: Techniques & Tactics

How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; On-Demand


On-Demand Webinar

Fine-Tune Your Strategies and Tactics
On-Demand Webinar

Category: Communication Strategy

Understanding your target audience’s behavior is a key critical success factor in today’s multi-channel media campaigns. Public relations professionals can incorporate personas and other behavioral marketing concepts into their practice to fine-tune strategies and tactics and improve overall campaign performance.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

How the +M Can Enhance Your Career
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Taking the extra steps to gain the +M can demonstrate your commitment to your military career now, and impact future career opportunities. Join this APR+M panel to hear opportunities that can be open to you as you prepare and gain your +M.
Barbara Burfeind, APR+M, Fellow PRSA; On-Demand


On-Demand Webinar

Financial Communications Section
Integrating Digital, PR and Advertising for a Public Awareness Campaign
On-Demand Section Webinar

Category: Communication Strategy

At its core, communications is about storytelling. Whether leveraging advertising, media relations or digital communications, good storytelling means having a good message that can be carried in a variety of ways.
Featured Presenter:
Dan Drummond; On-Demand


On-Demand Webinar

Counselors Academy
Expand Your Brand’s Reach and Impact
On-Demand Section Webinar

Category: Communication Strategy

To survive and thrive in this new world, PR departments need to evolve fast. In this session, you’ll learn the tactics traditionally associated with marketing that will help you expand your brand's reach and impact, outpace competitors and turn your department into a power player within the organization.
Featured Presenter:
Mark Thabit; On-Demand


On-Demand Webinar

Five Ways to Change Your Media Outreach
On-Demand Webinar

Category: Media Relations

Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Improve Your Effectiveness as a Media Coach and Trainer
On-Demand Webinar

Category: Media Relations

If you coach or train spokespersons, executives and managers for media interviews, presentations, or testimony, this program will provide some useful new tools, techniques and insights.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand


On-Demand Webinar

How Scent, Taste and Touch Will Redefine Immersive PR
On-Demand Webinar

Category: Techniques & Tactics

A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Creating a Real Change Management Plan in Real Time
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Are You Connecting with Opinion Leaders and Influence Leaders in Your Industry?
On-Demand Section Webinar

Category: Social Media

If successfully identified, online influencers can provide critical grassroots support for your organization advocacy efforts. Find out how to engage digital influencers to increase advocacy and enhance your brand’s reputation.
Photo of James Baril
Featured Presenter:
James Baril
James Baril; Stephanie Cameron; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar

Category: Crisis & Reputation

Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together.
Photo of Melinda Travis
Featured Presenter:
Melinda Travis; On-Demand


On-Demand Webinar

The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
On-Demand Webinar

Category: Social Media

During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today.
Cathy Hackl; Lisa Buyer; On-Demand


On-Demand Webinar

Counselors Academy
Use Measurement and Evaluation to Take Client Satisfaction to the Next Level
On-Demand Section Webinar

Category: Measurement & ROI

As clients and agencies seek more tangible outcomes from their public relations investment, it's more important than ever for practitioners to deliver credible results that prove their value. Turn measurement into insights and add further value to your client relationships.
Featured Presenter:
Johna Burke; On-Demand


On-Demand Webinar

Travel & Tourism Section
Align the Right Message
On-Demand Webinar

Category: Crisis & Reputation

Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises.
Photo of Heather Kirksey
Featured Presenter:
Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand


On-Demand Webinar

PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; On-Demand


On-Demand Webinar

Charting Your Path to APR+M
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Accreditation in Public Relations and Military Communications (APR+M) is a unique credential that sets you apart from other military communications professionals. Learn how to begin the process and where to get help.
Julie A. Briggs; Barbara Burfeind, APR+M, Fellow PRSA; Martha Lockwood, APR; On-Demand


On-Demand Webinar

Independent Practitioners Alliance
On-Demand Webinar

Category: Techniques & Tactics

Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses.
Photo of J.W. Arnold, APR, Fellow PRSA
Featured Presenter:
J.W. Arnold, APR, Fellow PRSA
J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz; On-Demand


On-Demand Webinar

How to Use News to Tell Your Story
On-Demand Webinar

Category: Social Media

Learn how to fully integrate your newsroom, providing and utilizing all aspects of social media. You will see best-in-class examples from companies and how they are effectively leveraging their social newsroom to extend their content and distribution beyond the status quo.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; On-Demand


On-Demand Webinar

Why Integration is PR’s Key to Success
On-Demand Webinar

Category: Communication Strategy

The advent of social technologies means that PR pros must know how to socialize media relations in the truest sense of the word. Integration is the name of the game.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

From Content to Resources
On-Demand Webinar

Category: Media Relations

From corporate press releases to blog posts to specialized, industry stories and articles, the duty of the digital newsroom is to house and distribute a manifold of desired and trusted, brand-created content. Learn how to enhance your digital newsroom, strengthen SEO and solidify thought leadership within the industry.
Photo of Ibrey M. Woodall
Featured Presenter:
Ibrey M. Woodall
Ibrey M. Woodall; On-Demand


On-Demand Webinar

How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar

Category: Media Relations

Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.
Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand


On-Demand Webinar

Putting More Thought Into Practice
On-Demand Webinar

Category: Communication Strategy

Based on smart thinking and best practices curated from more than 100 articles and marketplace experiences, this session will teach you what thought leadership is and the characteristics of effective thought leaders.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; On-Demand


On-Demand Webinar

Their Importance on the APR Examination
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust.
Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

From Blueprint to Publication
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination.
Bey-Ling Sha, Ph.D., APR; Kathleen M. Giery, APR; On-Demand


On-Demand Webinar

Tips and Tactics for Making the Most of Visual Content in Your Media Outreach
On-Demand Webinar

Category: Media Relations

This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

How Public Relations Contributes to Decision Making in Big-Data Business
On-Demand Webinar

Category: Techniques & Tactics

Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.
Johna Burke; Mark Weiner; Cindy Villafranca; On-Demand


On-Demand Webinar

Employee Communications Section
Lessons From Show Business for Your Business
On-Demand Section Webinar

Category: Techniques & Tactics

Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?"
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

New Professionals Section
Things to Consider Before You Press the Send Key
On-Demand Section Webinar

Category: Communication Strategy

Since our nation consists of a mixture of many different cultures and ethnicities, we as PR professionals have to first have a clear understanding of who we are reaching and the cultural nuances that may impact the messaging. This webinar will highlight best practices when trying to reach diverse audiences.
Photo of Jade Stevens
Featured Presenter:
Jade Stevens
Jade Stevens; On-Demand


On-Demand Webinar

Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar

Category: Techniques & Tactics

Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them.
Featured Presenter:
Eric Minor
Eric Minor; On-Demand

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