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Online Public Relations Training

March 28 Tue.

From Technology to SEO to Data Analytics to Multi-Media
March 28, 2017 | Webinar, On-Demand Available April 4

Categories: Measurement & ROI, Social Media, Techniques & Tactics

Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia.
Ryan Williams; Lauren E. Doyle, APR; Sean Parker; Live Online

April 4 Tue.

What APR Can Do for You and Your Career
April 4, 2017 | Webinar, On-Demand Available April 11

Category: Accreditation Preparation & Maintenance

Universal Accreditation Board (UAB) members will discuss the value of accreditation from personal experience and discuss how pursuing accreditation can help you advance your career.
Mitchell Marovitz, Ph.D., APR, Fellow PRSA; Lanette Hart, APR; Caron Blanton, APR; Elizabeth Salter McMillan, APR; Kathleen M. Giery, APR; Adam Kelley, APR; Live Online

April 12 Wed.

April 12, 2017 | Webinar, On-Demand Available April 19

Categories: Communication Strategy, Writing

In this session, you’ll learn simple techniques to avoid making assumptions, step outside of yourself and your filters, and focus on the needs of those around you.
Photo of Jay Sullivan
Featured Presenter:
Jay Sullivan; Live Online

April 20 Thu.

April 20, 2017 | Webinar, On-Demand Available April 27

Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics

Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; Live Online

April 27 Thu.

Master the Feature-Style Story Structure
April 27, 2017 | Webinar, On-Demand Available May 4 through May 11

Category: Techniques & Tactics

Our old friend the inverted pyramid hasn’t fared well in recent research. In this session, you’ll learn a structure that can increase readership, understanding and satisfaction with your message.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

June 22 Thu.

Learn How to Tap Customer Insights and Stories to Generate More Content Ideas, and to Make Your Content More Relevant, Authentic and Engaging
June 22, 2017 | Webinar, On-Demand Available June 29

Categories: Communication Strategy, Techniques & Tactics

Learn how to leverage the power of customer conversations to re-energize content.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; Live Online

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