Online Public Relations Training

Travel & Tourism Section
Feb. 27, 2018 | Webinar, On-Demand Available March 6
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
Executives from the Las Vegas Convention and Visitors Authority’s communications team will share insights from the frontline on how they sprang into action to address this unthinkable crime. Jacqueline Ann Peterson; Live Online
March 13, 2018 | Webinar, On-Demand Available March 20
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will address how our behaviors create an image. Image is often the subtle difference in your career success. We will discuss how to develop your image, how to refine it and how to change behaviors that have created an image you would like to change or enhance. Suzanne Updegraff; Live Online
Make the Clarity-Credibility Connection
March 15, 2018 | Webinar, On-Demand Available March 22 through April 5
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Communicating in a crisis? Got bad news to share? Avoid even the appearance of obfuscation with clear, crisp messages that build credibility while communicating transparently. Ann Wylie; Live Online
March 20, 2018 | Webinar, On-Demand Available March 27
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Today, media and customers are bombarded. How do PR and communications cut through the noise? With science — knowing how your customers are hard-wired to respond. In this webinar, attendees will learn how science is used to strategize messages to create high-value outcomes. Elizabeth Edwards; Live Online
Financial Communications Section
Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment
March 27, 2018 | Webinar, On-Demand Available April 2
Categories: Crisis & Reputation, Emerging Trends
Included with PRSA Membership.
This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment. Steven Cody; JP Laqueur; Live Online
The Soft Skills Employers Want and How to Market Them
March 29, 2018 | Webinar, On-Demand Available April 5
Category: Techniques & Tactics
Included with PRSA Membership.
You'd think being a "people person" or a "lifelong learner" would be desirable skills for early-career job candidates, and they are. But are you just asking your prospective boss to take your word for it that the nice things you're saying about yourself are true? Soft skills are a big part of what you bring to the table! Let's talk about how whether you're doing the best possible PR for yourself! Eric Minor; Live Online
April 12, 2018 | Webinar, On-Demand Available April 19
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
This webinar will explore the top five trends in social cause advocacy that actually make it more difficult to effectively communicate on the issues. We will use the latest in strategic framing research to prove it. Shaun E. Adamec; Live Online
April 19, 2018 | Webinar, On-Demand Available April 26
Categories: Communication Strategy, Leadership & Management, Measurement & ROI
Included with PRSA Membership.
If a picture is worth 1,000 words, do you know why? Join us for this webinar to learn the importance of data visualization and find out how you can improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; Live Online
April 24, 2018 | Webinar, On-Demand Available May 1
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
During this 60-minute webinar, Slater will share insights and learning from launching a boutique agency, building a reputable brand and culture, and managing a (mostly) millennial staff to drive success. Alexander Slater; Live Online
May 1, 2018 | Webinar, On-Demand Available May 8
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; Live Online
May 10, 2018 | Webinar, On-Demand Available May 17
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; Live Online
Put your time and effort where their eyes are
May 17, 2018 | Webinar, On-Demand Available May 24 through June 7
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Web visitors don’t read. They skim. Increase your return on your writing time and effort by putting your messages where their eyes are — in the display copy. Ann Wylie; Live Online
May 22, 2018 | Webinar, On-Demand Available May 29
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; Live Online
May 29, 2018 | Webinar, On-Demand Available June 5
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; Live Online
June 5, 2018 | Webinar, On-Demand Available June 12
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; Live Online
June 7, 2018 | Webinar, On-Demand Available June 14
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Live Online
June 14, 2018 | Webinar, On-Demand Available June 21
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management. Monique Farmer, APR; Live Online
June 19, 2018 | Webinar, On-Demand Available June 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online
(to Generate More Public Relations and Marketing Buzz)
July 17, 2018 | Webinar, On-Demand Available July 24
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26 through Aug. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Sept. 4, 2018 | Webinar, On-Demand Available Sept. 11
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; Live Online
How to write e-zines and email blasts
Sept. 20, 2018 | Webinar, On-Demand Available Sept. 27 through Oct. 11
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this environment, how do we get the word out via email? Ann Wylie; Live Online
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Learn to Engage Readers with Creative Writing
Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online
Dec. 11, 2018 | Webinar, On-Demand Available Dec. 18
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; Live Online

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