Online Public Relations Training
Ryan Williams; Lauren E. Doyle, APR; Sean Parker;
From Technology to SEO to Data Analytics to Multi-Media
March 28, 2017
| Webinar, On-Demand Available April 4
Measurement & ROI, Social Media, Techniques & Tactics
Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia.
Mitchell Marovitz, Ph.D., APR, Fellow PRSA; Lanette Hart, APR; Caron Blanton, APR; Elizabeth Salter McMillan, APR; Kathleen M. Giery, APR; Adam Kelley, APR;
What APR Can Do for You and Your Career
April 4, 2017
| Webinar, On-Demand Available April 11
Accreditation Preparation & Maintenance
Universal Accreditation Board (UAB) members will discuss the value of accreditation from personal experience and discuss how pursuing accreditation can help you advance your career.
April 12, 2017
| Webinar, On-Demand Available April 19
Communication Strategy, Writing
In this session, you’ll learn simple techniques to avoid making assumptions, step outside of yourself and your filters, and focus on the needs of those around you.
April 20, 2017
| Webinar, On-Demand Available April 27
Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty.
Stephen Dupont, APR;
Master the Feature-Style Story Structure
April 27, 2017
| Webinar, On-Demand Available May 4 through May 11
Techniques & Tactics
Our old friend the inverted pyramid hasn’t fared well in recent research. In this session, you’ll learn a structure that can increase readership, understanding and satisfaction with your message.
Learn How to Tap Customer Insights and Stories to Generate More Content Ideas, and to Make Your Content More Relevant, Authentic and Engaging
June 22, 2017
| Webinar, On-Demand Available June 29
Communication Strategy, Techniques & Tactics
Learn how to leverage the power of customer conversations to re-energize content.
Stephen Dupont, APR;
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