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Online Public Relations Training

May 11, 2017 | Webinar, On-Demand Available May 18
Categories: Communication Strategy, Techniques & Tactics
Learn how Slack is changing internal communications and making it easier to complete client and campaign work. Natan Edelsburg; Live Online
Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
May 16, 2017 | Webinar, On-Demand Available May 23
Categories: Measurement & ROI, Social Media, Techniques & Tactics
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; Live Online
Get our fill-in-the-blanks templates for tipsheets, survey stories and more
May 25, 2017 | Webinar, On-Demand Available June 1 through June 16
Category: Techniques & Tactics
In this session, you’ll master the more-effective story structure — and walk away with templates and recipes for crafting content marketing pieces that almost write themselves. Ann Wylie; Live Online
June 6, 2017 | Webinar, On-Demand Available June 13
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; Live Online
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; Live Online
Telling Our Story, Building our Organizational Pride
June 20, 2017 | Webinar, On-Demand Available June 27
Categories: Branding, Communication Strategy, Techniques & Tactics
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; Live Online
Learn How to Tap Customer Insights and Stories to Generate More Ideas
June 22, 2017 | Webinar, On-Demand Available June 29
Categories: Communication Strategy, Techniques & Tactics
Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online
Reach readers, improve communication — even boost the bottom line — by making your messages more readable
June 27, 2017 | Webinar, On-Demand Available July 4 through July 18
Categories: Techniques & Tactics, Writing
In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!) Ann Wylie; Live Online
July 13, 2017 | Webinar, On-Demand Available July 20
Categories: Communication Strategy, Emerging Trends, Social Media
This webinar will explore three steps to lessen communication barriers that arise within today’s multi-generational workforce. Shawn Nason; Live Online
July 25, 2017 | Webinar, On-Demand Available Aug. 1 through Feb. 9
Categories: Communication Strategy, Social Media, Techniques & Tactics
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; Live Online
Creating strategic PR programs using research, planning, implementation, and evaluation.
Aug. 1, 2017 | Webinar, On-Demand Available Aug. 8
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; Live Online
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online

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