Your Public Relations and Communications Community

In-Person Public Relations Training


April 26-28 Wed.–Fri.

April 26–28, 2017 | Conference | Lake Buena Vista, Fla.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
In-Person


May 7-9 Sun.–Tue.

May 7–9, 2017 | Conference | Seattle, Wash.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
In-Person


May 18-19 Thu.–Fri.

Presented by PRSA and Wylie Communications
May 18–19, 2017 | Course | Chicago, Ill.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


May 21-24 Sun.–Wed.

Mod About PR
May 21–24, 2017 | Conference | Palm Springs, Calif.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
In-Person


May 22 Mon.

What to Do and Say to Create a Powerful Competitive Advantage
May 22, 2017 | Course | Chicago, Ill.

Categories: Communication Strategy, Crisis & Reputation

Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
Helio Fred Garcia; Adam Tiouririne; In-Person


May 25 Thu.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
May 25, 2017 | Course | Boston, Mass.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person


June 2-4 Fri.–Sun.

June 2–4, 2017 | Conference | Scottsdale, Ariz.
In-Person


June 14-16 Wed.–Fri.

June 14–16, 2017 | Conference | Denver, Colo.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
In-Person


June 19-20 Mon.–Tue.

Presented by PRSA and Wylie Communications
June 19–20, 2017 | Course | Boston, Mass.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


June 22-24 Thu.–Sat.

June 22–24, 2017 | Conference | Dallas, Texas
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking.
In-Person


July 20 Thu.

The driving force behind mass movements, new ideas, and growing businesses
July 20, 2017 | Course | New York, N.Y.

Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics, Writing

This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action.
Photo of Adam Tiouririne
Featured Presenter:
Adam Tiouririne; In-Person


July 27-28 Thu.–Fri.

Presented by PRSA and Wylie Communications
July 27–28, 2017 | Course | Portland, Ore.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Aug. 17-18 Thu.–Fri.

Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Course | San Francisco, Calif.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 14-15 Thu.–Fri.

Sept. 14–15, 2017 | Conference | San Francisco, Calif.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!
In-Person


Sept. 25-26 Mon.–Tue.

Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 6-10 Fri.–Tue.

Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person


Oct. 7 Sat.

Oct. 7, 2017 | Conference | Boston, Mass.
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations.
In-Person


Oct. 8-10 Sun.–Tue.

Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.
In-Person


Oct. 16-17 Mon.–Tue.

Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Course | Dallas, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 16-17 Thu.–Fri.

Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Course | Kansas City, Mo.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Dec. 11-12 Mon.–Tue.

Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Course | Miami, Fla.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

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