In-Person Public Relations Training

April 25–27, 2018 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
Presented by PRSA and Wylie Communications
May 1–2, 2018 | Workshop | Denver, Colo.
Category: Writing
Ann Wylie; In-Person
May 6–8, 2018 | Conference | Toronto, ON
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
Stand Out With Compelling Messages and Engaging Stories
May 11, 2018 | Workshop | New York, N.Y.
Categories: Branding, Techniques & Tactics, Writing
You are a leader, a rising star, an independent practitioner, or an expert in your field. But how do you stand out from the crowd? Executive presence is no longer a nice-to-have in the global arena — it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. Jay Sullivan; In-Person
May 16–18, 2018 | Conference | Nashville, Tenn.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
June 1–3, 2018 | Conference | Scottsdale, Ariz.
June 3–6, 2018 | Conference | New Orleans, La.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
June 7–8, 2018 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Crisis & Reputation, Executive Level, Leadership & Management
Designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication, the in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work. Helio Fred Garcia; Adam Tiouririne; In-Person
Presented by PRSA and Wylie Communications
June 12–13, 2018 | Workshop | Chicago, Ill.
Category: Writing
Ann Wylie; In-Person
June 14–16, 2018 | Conference | Kansas City, Mo.
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
June 14, 2018 | Workshop | Miami, Fla.
Category: Communication Strategy
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use. Stacey Smith, APR, Fellow PRSA; In-Person
June 21–22, 2018 | Conference | New York, N.Y.
Category: Communication Strategy
Presented by PRSA and Wylie Communications
July 25–26, 2018 | Workshop | Portland, Ore.
Category: Writing
Ann Wylie; In-Person
New Professionals Section
Aug. 9, 2018 | Conference | New York, N.Y.
At this specialized conference, attendees will gain practical tactics and industry insight through sessions designed specifically with new professionals in mind and have the chance to learn from and network with fellow new professionals who are also determined to become the industry’s next leaders. In-Person
Aug. 9–10, 2018 | Conference | Anaheim, Calif.
The PRSA InterSections Conference will feature three distinct Learning Tracks with programming specifically tailored for the needs of technology, financial, entertainment and sports communicators. Attendees will select their Learning Track during the registration process, and will join a series of breakout sessions curated by leaders in each industry. The program will also bring attendees together for shared general sessions and networking. In-Person
Presented by PRSA and Wylie Communications
Sept. 6–7, 2018 | Workshop | Atlanta, Ga.
Categories: Writing, Media Relations
Ann Wylie; In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 13–14, 2018 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Best Practices for Using Visual Storytelling Tactics in Media-Facing Assets and Beyond
Sept. 21, 2018 | Workshop | Washington, D.C.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Presented by PRSA and Wylie Communications
Oct. 2–3, 2018 | Workshop | Dallas, Texas
Category: Writing
Ann Wylie; In-Person
Oct. 5–9, 2018 | Conference | Austin, Texas
Association/Nonprofit Section
Oct. 6, 2018 | Conference | Austin, Texas
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 7–9, 2018 | Conference | Austin, Texas
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
Dec. 6–7, 2018 | Conference | San Diego, Calif.
Categories: Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. In-Person

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