Your Public Relations and Communications Community

Upcoming Public Relations Training Events

View by Month

April 26–28, 2017 | Conference | Lake Buena Vista, Fla.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
May 7–9, 2017 | Conference | Seattle, Wash.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
May 10– June 28, 2017 | Live Online Course
Category: Crisis & Reputation
As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

Brochure
May 11, 2017 | Webinar, On-Demand Available May 18
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how Slack is changing internal communications and making it easier to complete client and campaign work. Natan Edelsburg; Live Online
Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
May 16, 2017 | Webinar, On-Demand Available May 23
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; Live Online
Presented by PRSA and Wylie Communications
May 18–19, 2017 | Course | Chicago, Ill.
Categories: Media Relations, Writing
In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly. Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
May 19, 2017 | Virtual Summit
Category: Writing
Do you want to power up your career and your copy? Would you like to take control of—and reinvent—your organization’s communications? Would you like to breathe new life into your words? Join this three-hour session to learn proven writing principles for crafting copy that captivates, convinces and sells like hell — regardless of format or channel.

PRSA members save $100!
Mod About PR
May 21–24, 2017 | Conference | Palm Springs, Calif.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
What to Do and Say to Create a Powerful Competitive Advantage
May 22, 2017 | Course | Chicago, Ill.
Categories: Communication Strategy, Crisis & Reputation
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response. Helio Fred Garcia; Adam Tiouririne; In-Person
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
May 25, 2017 | Course | Boston, Mass.
Category: Communication Strategy
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use. Stacey Smith, APR, Fellow PRSA; In-Person
Get our fill-in-the-blanks templates for tipsheets, survey stories and more
May 25, 2017 | Webinar, On-Demand Available June 1 through June 16
Category: Techniques & Tactics
Included with PRSA Membership.
In this session, you’ll master the more-effective story structure — and walk away with templates and recipes for crafting content marketing pieces that almost write themselves. Ann Wylie; Live Online
June 2–4, 2017 | Conference | Scottsdale, Ariz.
In-Person
June 6, 2017 | Webinar, On-Demand Available June 13
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; Live Online
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
June 8, 2017 | Webinar, On-Demand Available June 15
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; Live Online
June 14–16, 2017 | Conference | Denver, Colo.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
Presented by PRSA and Wylie Communications
June 19–20, 2017 | Course | Boston, Mass.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Telling Our Story, Building our Organizational Pride
June 20, 2017 | Webinar, On-Demand Available June 27
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; Live Online
June 22–24, 2017 | Conference | Dallas, Texas
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
Learn How to Tap Customer Insights and Stories to Generate More Ideas
June 22, 2017 | Webinar, On-Demand Available June 29
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online
Reach readers, improve communication — even boost the bottom line — by making your messages more readable
June 27, 2017 | Webinar, On-Demand Available July 4 through July 18
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read. (Prepare to be depressed!) Ann Wylie; Live Online
July 13, 2017 | Webinar, On-Demand Available July 20
Categories: Communication Strategy, Emerging Trends, Social Media
Included with PRSA Membership.
This webinar will explore three steps to lessen communication barriers that arise within today’s multi-generational workforce. Shawn Nason; Live Online
The driving force behind mass movements, new ideas, and growing businesses
July 20, 2017 | Course | New York, N.Y.
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics, Writing
This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. Adam Tiouririne; In-Person
July 25, 2017 | Webinar, On-Demand Available Aug. 1 through Feb. 9
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; Live Online
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Course | Portland, Ore.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person
Creating strategic PR programs using research, planning, implementation, and evaluation.
Aug. 1, 2017 | Webinar, On-Demand Available Aug. 8
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; Live Online
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Course | San Francisco, Calif.
Categories: Techniques & Tactics, Writing
In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money. Ann Wylie; In-Person
Sept. 14–15, 2017 | Conference | San Francisco, Calif.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September! In-Person
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Course | New York, N.Y.
Categories: Techniques & Tactics, Writing
This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer. Ann Wylie; In-Person
Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person
Oct. 7, 2017 | Conference | Boston, Mass.
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Course | Dallas, Texas
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Course | Kansas City, Mo.
Categories: Media Relations, Writing
In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly. Ann Wylie; In-Person
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Course | Miami, Fla.
Categories: Social Media, Writing
In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing. Ann Wylie; In-Person

No public relations training matches your search criteria April 2017. Try searching all training.


 


 
 
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.