Upcoming Public Relations Training Events

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May 16– June 20, 2018 | Live Online Course
Category: Crisis & Reputation
The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.
Aug. 15– Sept. 19, 2018 | Live Online Course
Category: Leadership & Management
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
Travel & Tourism Section
Feb. 27, 2018 | Webinar, On-Demand Available March 6
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
Executives from the Las Vegas Convention and Visitors Authority’s communications team will share insights from the frontline on how they sprang into action to address this unthinkable crime. Jacqueline Ann Peterson; Live Online
Presented by PRSA and Ragan Communications
March 2, 2018 | Virtual Summit
Category: Techniques & Tactics
Presented by PRSA and Ragan Communications
March 7–9, 2018 | Conference | Washington, D.C.
In-Person
March 8, 2018 | Evening Workshop | New York, N.Y.
Categories: Branding, Emerging Trends, Social Media
Businesses today must navigate an unprecedented new social ecosystem with a 24/7 web-enabled public monitoring their behavior. Successfully navigating this new landscape and attracting next generation talent demands C-suite strategies that align with rising public expectations for business. Transparency is the new currency that builds trust with stakeholders, enhances brand value and meets business objectives. Brands have a role to play in solving problems, addressing issues and taking positions that reflect the mission and values of its organizations. Barie Carmichael; Angela Chitkara; In-Person
March 13, 2018 | Webinar, On-Demand Available March 20
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will address how our behaviors create an image. Image is often the subtle difference in your career success. We will discuss how to develop your image, how to refine it and how to change behaviors that have created an image you would like to change or enhance. Suzanne Updegraff; Live Online
Presented by PRSA and Ragan Communications
March 14–16, 2018 | Conference | Lake Buena Vista, Fla.
This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization. In-Person
Make the Clarity-Credibility Connection
March 15, 2018 | Webinar, On-Demand Available March 22 through April 5
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Communicating in a crisis? Got bad news to share? Avoid even the appearance of obfuscation with clear, crisp messages that build credibility while communicating transparently. Ann Wylie; Live Online
March 20, 2018 | Webinar, On-Demand Available March 27
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Today, media and customers are bombarded. How do PR and communications cut through the noise? With science — knowing how your customers are hard-wired to respond. In this webinar, attendees will learn how science is used to strategize messages to create high-value outcomes. Elizabeth Edwards; Live Online
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 22–23, 2018 | Workshop | Chicago, Ill.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Financial Communications Section
Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment
March 27, 2018 | Webinar, On-Demand Available April 2
Categories: Crisis & Reputation, Emerging Trends
Included with PRSA Membership.
This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment. Steven Cody; JP Laqueur; Live Online
Key Concepts and Techniques of Effective Public Relations
March 28–29, 2018 | Workshop | San Francisco, Calif.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
The Soft Skills Employers Want and How to Market Them
March 29, 2018 | Webinar, On-Demand Available April 5
Category: Techniques & Tactics
Included with PRSA Membership.
You'd think being a "people person" or a "lifelong learner" would be desirable skills for early-career job candidates, and they are. But are you just asking your prospective boss to take your word for it that the nice things you're saying about yourself are true? Soft skills are a big part of what you bring to the table! Let's talk about how whether you're doing the best possible PR for yourself! Eric Minor; Live Online
Presented by PRSA and Ragan Communications
April 3–5, 2018 | Conference | New York, N.Y.
Category: Media Relations
In-Person
April 4–6, 2018 | Workshop | Harrisburg, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Elizabeth M. Smith, MBA, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person
The Storytelling Edition
April 4, 2018 | Case in Point
Categories: Branding, Communication Strategy, Techniques & Tactics
Learn how the Cleveland Clinic integrates news, and health, wellness and medical innovation stories to create one of the nation's top healthcare portals. "Health Essentials" has more than 5 million monthly visitors, and its impressive social media following includes more than 2 million Facebook fans and 1.4 million Twitter followers. Eileen Sheil; Live Online
April 11–13, 2018 | Conference | Nashville, Tenn.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university. In-Person
April 12, 2018 | Webinar, On-Demand Available April 19
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
This webinar will explore the top five trends in social cause advocacy that actually make it more difficult to effectively communicate on the issues. We will use the latest in strategic framing research to prove it. Shaun E. Adamec; Live Online
Presented by PRSA and Wylie Communications
April 17–18, 2018 | Workshop | New York, N.Y.
Category: Writing
Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
April 18–20, 2018 | Conference | Portland, Ore.
Category: Techniques & Tactics
In-Person
April 19, 2018 | Webinar, On-Demand Available April 26
Categories: Communication Strategy, Leadership & Management, Measurement & ROI
Included with PRSA Membership.
If a picture is worth 1,000 words, do you know why? Join us for this webinar to learn the importance of data visualization and find out how you can improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; Live Online
April 24, 2018 | Webinar, On-Demand Available May 1
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
During this 60-minute webinar, Slater will share insights and learning from launching a boutique agency, building a reputable brand and culture, and managing a (mostly) millennial staff to drive success. Alexander Slater; Live Online
April 25–27, 2018 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
Presented by PRSA and Wylie Communications
May 1–2, 2018 | Workshop | Denver, Colo.
Category: Writing
Ann Wylie; In-Person
May 1, 2018 | Webinar, On-Demand Available May 8
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; Live Online
May 6–8, 2018 | Conference | Toronto, ON
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
May 10, 2018 | Webinar, On-Demand Available May 17
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; Live Online
Stand Out With Compelling Messages and Engaging Stories
May 11, 2018 | Workshop | New York, N.Y.
Categories: Branding, Techniques & Tactics, Writing
You are a leader, a rising star, an independent practitioner, or an expert in your field. But how do you stand out from the crowd? Executive presence is no longer a nice-to-have in the global arena — it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. Jay Sullivan; In-Person
May 16–18, 2018 | Conference | Nashville, Tenn.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
Put your time and effort where their eyes are
May 17, 2018 | Webinar, On-Demand Available May 24 through June 7
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Web visitors don’t read. They skim. Increase your return on your writing time and effort by putting your messages where their eyes are — in the display copy. Ann Wylie; Live Online
May 22, 2018 | Webinar, On-Demand Available May 29
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; Live Online
May 29, 2018 | Webinar, On-Demand Available June 5
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; Live Online
June 1–3, 2018 | Conference | Scottsdale, Ariz.
In-Person
June 3–6, 2018 | Conference | New Orleans, La.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
June 5, 2018 | Webinar, On-Demand Available June 12
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; Live Online
June 7–8, 2018 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Crisis & Reputation, Executive Level, Leadership & Management
Designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication, the in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work. Helio Fred Garcia; Adam Tiouririne; In-Person
June 7, 2018 | Webinar, On-Demand Available June 14
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Live Online
Presented by PRSA and Wylie Communications
June 12–13, 2018 | Workshop | Chicago, Ill.
Category: Writing
Ann Wylie; In-Person
June 14–16, 2018 | Conference | Kansas City, Mo.
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
June 14, 2018 | Webinar, On-Demand Available June 21
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management. Monique Farmer, APR; Live Online
June 19, 2018 | Webinar, On-Demand Available June 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online
June 21–22, 2018 | Conference | New York, N.Y.
Category: Communication Strategy
In-Person
(to Generate More Public Relations and Marketing Buzz)
July 17, 2018 | Webinar, On-Demand Available July 24
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26 through Aug. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
July 25–26, 2018 | Workshop | Portland, Ore.
Category: Writing
Ann Wylie; In-Person
The Corporate Social Responsibility Edition
July 25, 2018 | Case in Point
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
Corporate social responsibility (CSR) isn’t just a nice thing to do — it's a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Jon A. Sullivan; Live Online
Aug. 9–10, 2018 | Conference | Anaheim, Calif.
The PRSA InterSections Conference will feature three distinct Learning Tracks with programming specifically tailored for the needs of technology, financial, entertainment and sports communicators. Attendees will select their Learning Track during the registration process, and will join a series of breakout sessions curated by leaders in each industry. The program will also bring attendees together for shared general sessions and networking. In-Person
Sept. 4, 2018 | Webinar, On-Demand Available Sept. 11
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; Live Online
Presented by PRSA and Wylie Communications
Sept. 6–7, 2018 | Workshop | Atlanta, Ga.
Categories: Writing, Media Relations
Ann Wylie; In-Person
How to write e-zines and email blasts
Sept. 20, 2018 | Webinar, On-Demand Available Sept. 27 through Oct. 11
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this environment, how do we get the word out via email? Ann Wylie; Live Online
Best Practices for Using Visual Storytelling Tactics in Media-facing Assets & Beyond
Sept. 21, 2018 | Workshop | Washington, D.C.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Presented by PRSA and Wylie Communications
Oct. 2–3, 2018 | Workshop | Dallas, Texas
Category: Writing
Ann Wylie; In-Person
Oct. 5–9, 2018 | Conference | Austin, Texas
In-Person
Oct. 7–9, 2018 | Conference | Austin, Texas
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
Learn to Engage Readers with Creative Writing
Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online
Dec. 11, 2018 | Webinar, On-Demand Available Dec. 18
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; Live Online

No public relations training matches your search criteria Feb. 2018. Try searching all training.