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Upcoming Public Relations Training Events

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March 22-23 Wed.–Thu.

Presented by PRSA and Wylie Communications
March 22–23, 2017 | Course | Las Vegas, Nev.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


March 22-24 Wed.–Fri.

Presented by PRSA and Ragan Communications
March 22–24, 2017 | Conference | Washington, D.C.

Categories: Communication Strategy, Writing

Whether you’re new to the job or a veteran speechwriter, master how to craft speeches that capture attention, inspire action and bring the real voice of the speaker to every occasion. Learn from the best in the business, including speechwriters from the White House, Sprint, Eli Lilly, Disney, The Washington Post, a speechwriter-turned-TED-speaker and more.
In-Person


March 23 Thu.

Technology Section
March 23, 2017 | Interactive Discussion

Categories: Emerging Trends, Techniques & Tactics

Being successful in tech PR requires you to stay on top of your industry, even when it’s changing quickly—and this includes media monitoring, reputation management, competitive intelligence, and overall insights into where the industry is heading. This webinar would talk to a panel of tech PR experts to learn how they stay abreast of their space and mine intelligence for decision-making.
Photo of Heather Whaling
Featured Presenter:
Heather Whaling;


March 27-29 Mon.–Wed.

Presented by PRSA and Ragan Communications
March 27–29, 2017 | Conference | Lake Buena Vista, Fla.

Category: Social Media

This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization.
In-Person


March 28 Tue.

Association/Nonprofit Section
March 28, 2017 | Interactive Discussion

Categories: Communication Strategy, Ethics, Techniques & Tactics

Join this session as we examine the outcome of the 2016 election, expectations of a Trump Administration, and opportunities for your organization.
Photo of Chelsea Ritchie
Featured Presenter:
Chelsea Ritchie;


March 28 Tue.

From Technology to SEO to Data Analytics to Multi-Media
March 28, 2017 | Webinar, On-Demand Available April 4

Categories: Measurement & ROI, Social Media, Techniques & Tactics

Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia.
Ryan Williams; Lauren E. Doyle, APR; Sean Parker; Live Online


March 30 Thu.

How to Develop Rapport and Become a Valued Resource
March 30, 2017 | Course | Atlanta, Ga.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 31 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
March 31, 2017 | Course | Atlanta, Ga.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 31 Fri.

Real-Time Solutions for Effective Response
March 31, 2017 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


April 4 Tue.

What APR Can Do for You and Your Career
April 4, 2017 | Webinar, On-Demand Available April 11

Category: Accreditation Preparation & Maintenance

Universal Accreditation Board (UAB) members will discuss the value of accreditation from personal experience and discuss how pursuing accreditation can help you advance your career.
Mitchell Marovitz, Ph.D., APR, Fellow PRSA; Lanette Hart, APR; Caron Blanton, APR; Elizabeth Salter McMillan, APR; Kathleen M. Giery, APR; Adam Kelley, APR; Live Online


April 5-7 Wed.–Fri.

Presented by PRSA and Ragan Communications
April 5–7, 2017 | Conference | New York, N.Y.

Category: Media Relations

This summit will reveal, explore and explain the forces reshaping media and communications. You'll hear and see inspiring new practices guaranteed to help you take advantage of these forces. You can win the public's attention and get breakthrough results in the era of digital transformation.
In-Person


April 5-7 Wed.–Fri.

April 5–7, 2017 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
In-Person


April 5-8 Wed.–Sat.

April 5–8, 2017 | Course | Richmond, Va.

Category: Accreditation Preparation & Maintenance

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
Liz Smith, APR, MBA; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person


April 6-7 Thu.–Fri.

Presented by PRSA and Wylie Communications
April 6–7, 2017 | Course | Washington, D.C.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


April 7 Fri.

Educators Academy
April 7, 2017 | Course | Waco, Texas

Categories: Emerging Trends, Techniques & Tactics

Learn about what’s trending in public relations education and research in the field from both academics and graduate students through panel discussions and research presentations.
In-Person


April 10-11 Mon.–Tue.

Key Concepts and Techniques of Effective Public Relations
April 10–11, 2017 | Course | Chicago, Ill.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


April 12 Wed.

April 12, 2017 | Webinar, On-Demand Available April 19

Categories: Communication Strategy, Writing

In this session, you’ll learn simple techniques to avoid making assumptions, step outside of yourself and your filters, and focus on the needs of those around you.
Photo of Jay Sullivan
Featured Presenter:
Jay Sullivan; Live Online


April 13 Thu.

Presented by PRSA and Ragan Communications
April 13, 2017 | Partner Online Program
Creating stellar video can be intimidating and difficult — unless you have access to a top videographer willing to spill the beans. Join this session to hear from one of the best in the business how to create low-cost, compelling visual content for your audience. You’ll learn easy methods to quickly shoot and distribute with Facebook Live, YouTube and your mobile device to drive more exposure and revitalize your brand — regardless of budget.


April 20 Thu.

April 20, 2017 | Webinar, On-Demand Available April 27

Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics

Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; Live Online


April 26-28 Wed.–Fri.

April 26–28, 2017 | Conference | Lake Buena Vista, Fla.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
In-Person


April 27 Thu.

Master the Feature-Style Story Structure
April 27, 2017 | Webinar, On-Demand Available May 4 through May 11

Category: Techniques & Tactics

Our old friend the inverted pyramid hasn’t fared well in recent research. In this session, you’ll learn a structure that can increase readership, understanding and satisfaction with your message.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


May 7-9 Sun.–Tue.

May 7–9, 2017 | Conference | Seattle, Wash.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
In-Person


May 10 – June 28

May 10– June 28, 2017 | Live Online Course

Category: Crisis & Reputation

As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

Brochure


May 18-19 Thu.–Fri.

Presented by PRSA and Wylie Communications
May 18–19, 2017 | Course | Chicago, Ill.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


May 21-24 Sun.–Wed.

Houston, We Have a Solution
May 21–24, 2017 | Conference | Palm Springs, Calif.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
In-Person


June 1-4 Thu.–Sun.

June 1–4, 2017 | Conference
In-Person


June 14-16 Wed.–Fri.

June 14–16, 2017 | Conference | Denver, Colo.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
In-Person


June 19-20 Mon.–Tue.

Presented by PRSA and Wylie Communications
June 19–20, 2017 | Course | Boston, Mass.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


June 22-24 Thu.–Sat.

June 22–24, 2017 | Conference | Dallas, Texas
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking.
In-Person


June 22 Thu.

Learn How to Tap Customer Insights and Stories to Generate More Content Ideas, and to Make Your Content More Relevant, Authentic and Engaging
June 22, 2017 | Webinar, On-Demand Available June 29

Categories: Communication Strategy, Techniques & Tactics

Learn how to leverage the power of customer conversations to re-energize content.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; Live Online


July 27-28 Thu.–Fri.

Presented by PRSA and Wylie Communications
July 27–28, 2017 | Course | Portland, Ore.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Aug. 17-18 Thu.–Fri.

Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Course | San Francisco, Calif.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 25-26 Mon.–Tue.

Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 6-10 Fri.–Tue.

Oct. 6–10, 2017 | Conference | Boston, Mass.
In-Person


Oct. 8-10 Sun.–Tue.

Oct. 8–10, 2017 | Conference | Boston, Mass.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.
In-Person


Oct. 16-17 Mon.–Tue.

Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Course | Dallas, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 16-17 Thu.–Fri.

Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Course | Kansas City, Mo.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Dec. 11-12 Mon.–Tue.

Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Course | Miami, Fla.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

No public relations training matches your search criteria March 2017. Try searching all training.


 


 
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