Upcoming Public Relations Training Events

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Nov. 1– Dec. 13, 2017 | Live Online Course
Category: Crisis & Reputation
This brand new professional development offering is designed as a certificate of completion program to equip management-level communicators with best practices in industry perspectives and sharing resources to work through various crises.

The live, online series of six modules will launch on Nov. 1, 2017 and run through Dec. 13, 2017, airing consecutive Wednesdays from 3-4 p.m. EST. (Note: No program on Nov. 22) All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Category: Writing
Writing for the mobile web: It’s not easy to get the word out on a 3.5-x-6.5-inch screen. How do we reach readers in this environment? In this online writing workshop, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back. In-Person
Dec. 12, 2017 | Webinar, On-Demand Available Dec. 19
Category: Media Relations
Included with PRSA Membership.
Have you ever heard of the 10 to 1 rule? It's the idea that it takes 10 good things to be said about a company to drown out one negative impression. Learn how to identify and promote positive stories within your company to news media, influencers and target customers. Live Online
How GE Power Is Transforming Its Communications and Culture to Adapt to the Digital Era
Dec. 14, 2017 | Case in Point
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics
Case in Points are online, interactive case studies that are focused on various industry topics within Communications. Each Case in Point is 75-minutes in length, includes a Concluding Case Study Summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session. David W. McCulloch; Adam Tucker; Live Online
Hosted by the PRSA Foundation and Center for Talent Innovation (CTI)
Jan. 9, 2018 | Webinar, On-Demand Available Jan. 16
Category: Leadership & Management
Included with PRSA Membership.
In workplaces where no one feels comfortable talking about race relations, the ability to understand coworkers’ realities suffer and trust among us erodes. Learn about achieving courageous conversation in this webinar. Ripa Rashid; Live Online
Reach more readers in 2018 with these latest best practices
Jan. 18, 2018 | Webinar, On-Demand Available Jan. 25 through Feb. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Ring in the New Year by resolving to kick those "but-that's-the-way-we've-always-done-it" writing approaches to the curb. Make 2018 your best year ever with these five new and convention-busting best PR writing practices. Ann Wylie; Live Online
Jan. 30, 2018 | Webinar, On-Demand Available Feb. 13
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. Stephen Dupont, APR; Live Online
What’s Working and What’s Not in Rapidly Shifting Media Landscape
Feb. 6, 2018 | Webinar, On-Demand Available Feb. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; Live Online
Make the Clarity-Credibility Connection
March 15, 2018 | Webinar, On-Demand Available March 22
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Communicating in a crisis? Got bad news to share? Avoid even the appearance of obfuscation with clear, crisp messages that build credibility while communicating transparently. Ann Wylie; Live Online
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 22–23, 2018 | Workshop | Chicago, Ill.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
April 4–6, 2018 | Workshop | Harrisburg, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Elizabeth M. Smith, MBA, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person
April 11–13, 2018 | Conference | Nashville, Tenn.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university. In-Person
April 25–27, 2018 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
May 6–8, 2018 | Conference | Toronto, ON
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
May 16–18, 2018 | Conference | Nashville, Tenn.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
Put your time and effort where their eyes are
May 17, 2018 | Webinar, On-Demand Available May 24
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Web visitors don’t read. They skim. Increase your return on your writing time and effort by putting your messages where their eyes are — in the display copy. Ann Wylie; Live Online
Mod About PR
June 3–6, 2018 | Conference | New Orleans, La.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
June 14–16, 2018 | Conference | Kansas City, Mo.
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
June 19, 2018 | Webinar, On-Demand Available June 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online
(to Generate More Public Relations and Marketing Buzz)
July 17, 2018 | Webinar, On-Demand Available July 24
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online

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