Upcoming Public Relations Training Events

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Nov. 1– Dec. 13, 2017 | Live Online Course
Category: Crisis & Reputation
This brand new professional development offering is designed as a certificate of completion program to equip management-level communicators with best practices in industry perspectives and sharing resources to work through various crises.

The live, online series of six modules will launch on Nov. 1, 2017 and run through Dec. 13, 2017, airing consecutive Wednesdays from 3-4 p.m. EST. (Note: No program on Nov. 22) All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.
Presented by PRSA and Ragan Communications
Oct. 23–25, 2017 | Conference | Anaheim, Calif.
Category: Social Media
Want to master hot social media channels and transform followers into loyal fans? Would you like to create shareable content that re-engages employees, boosts the bottom line and advances your career, even as responsibilities continue to blur? At this conference, you’ll discover the new digital strategies you need to break out of your silo and succeed in today’s evolving marketing communications mashup. You’ll leave with the skills and confidence necessary to turn yourself—and your organization—into a social media powerhouse. In-Person
Corporate Communications Section
Oct. 24, 2017 | Interactive Discussion
Categories: Crisis & Reputation, Emerging Trends, Ethics
Barbara Delollis, Corporate Communications Senior Manager at Marriott International and former USA Today business reporter, will lead a conversation on how fake news could affect your work as a professional communicator, and how to fight back ethically and with transparency. Barbara DeLollis;
Crafting Messages that Motivate
Oct. 25, 2017 | Webinar, On-Demand Available Nov. 1
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences. Ken O’Quinn; Live Online
Status Labs
Oct. 30, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Learn the “do’s and don’ts” of crisis management while putting a national brand on trial in the middle of crisis. Darius Maxwell Fisher; Lacy Rushin; Courtney Fitzpatrick; In-Person
Leverage Experts and Peers to Create Your Organization's Plan
Nov. 2, 2017 | Workshop | New York, N.Y.
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers. Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion. Anthony Johndrow; Loren-Christopher Schneid; In-Person
Presented by PRSA and Ragan Communications
Nov. 2, 2017 | Partner Online Program
Category: Media Relations
Just one hit in an A-list outlet can be worth thousands — and freelancers afford you a “back door” to that coverage. Join to learn how to pitch these leading contributors and other freelancers who write for multiple outlets. You will learn exactly what the widest-reaching outlets want and how you can deliver it.
Nov. 7, 2017 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; Live Online
Presented by PRSA and Ragan Communications
Nov. 8–9, 2017 | Conference | Washington, D.C.
Categories: Media Relations, Social Media

Newest advances in PR measurement, media relations, PR storytelling, using potent new data for branding — and more — from global PR thought leaders.

Pre-Conference Workshops: Nov. 8
Main Conference: Nov. 9

  • Mine new PR data to analyze the five critical elements of your brand
  • Unravel the mysteries of PR research with a powerful survey instrument
  • How to create purposeful PR content that just might “go viral”
  • Write tight, compelling PR copy reporters can just grab and go with
  • Build a system to tightly connect PR reps with reporters on social media
Nov. 8–9, 2017 | Conference | Chicago, Ill.
Category: Communication Strategy
The Strategic Collaboration Conference provides attendees with valuable opportunities to learn from experts in the field who understand the specific challenges and needs that corporate communicators face. In-Person
Learn a NEW, created-for the web structure for reaching readers online
Nov. 9, 2017 | Webinar, On-Demand Available Nov. 16
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you'll learn to write webpages that put your key messages where readers' eyes are, help them find what they're looking for; avoid the type of leads that visitors skip; and help them read faster, remember more, understand better, find what they're looking for and enjoy the experience enough to come back. Ann Wylie; Live Online
Guinness World Records
Nov. 9, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Learn the story of GUINNESS WORLD RECORDS™ and how it has transformed from – but still includes – a best-selling book to a global IP brand. Participants will be delighted by a special guest – an official GUINNESS WORLD RECORDS™ adjudicator or title holder. Keith Green, APR; In-Person
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Workshop | Kansas City, Mo.
Category: Writing
In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages. Ann Wylie; In-Person
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online
Increase coverage, sharing and more with tight, bright releases
Dec. 5, 2017 | Webinar, On-Demand Available Dec. 12
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll how to write tight, bright PR pieces that increase readership, coverage, sharing and more. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Workshop | Miami, Fla.
Category: Writing
Writing for the mobile web: It’s not easy to get the word out on a 3.5-x-6.5-inch screen. How do we reach readers in this environment? In this online writing workshop, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back. In-Person
Dec. 12, 2017 | Webinar, On-Demand Available Dec. 19
Category: Media Relations
Included with PRSA Membership.
Have you ever heard of the 10 to 1 rule? It's the idea that it takes 10 good things to be said about a company to drown out one negative impression. Learn how to identify and promote positive stories within your company to news media, influencers and target customers. Live Online
How GE Power is Transforming Its Communications and Culture to Adapt to the Digital Era
Dec. 14, 2017 | Case in Point
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics
Case in Points are online, interactive case studies that are focused on various industry topics within Communications. Each Case in Point is 75-minutes in length, includes a Concluding Case Study Summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session. David W. McCulloch; Live Online
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 22–23, 2018 | Workshop | Chicago, Ill.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person

No public relations training matches your search criteria Oct. 2017. Try searching all training.