Emerging Trends: Public Relations Training

Jan. 30, 2018 | Webinar, On-Demand Available Feb. 13
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. Stephen Dupont, APR; Live Online
What’s Working and What’s Not in Rapidly Shifting Media Landscape
Feb. 6, 2018 | Webinar, On-Demand Available Feb. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; Live Online
April 12, 2018 | Webinar, On-Demand Available April 19
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
This webinar will explore the top five trends in social cause advocacy that actually make it more difficult to effectively communicate on the issues. We will use the latest in strategic framing research to prove it. Shaun E. Adamec; Live Online
June 7, 2018 | Webinar, On-Demand Available June 14
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Live Online
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
A Global Affairs Committee Webinar
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
The implications of the Brexit vote, and similar populist and anti-globalist movements in other countries around the world, are far-reaching, both for the conduct of international business and for what we can learn about running campaigns that appeal to a very wide audience. Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand
New Professionals Section
Mentorship & Making Lasting Connections
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
Join PRSA's New Professionals Section as we speak with Kelly Davis, APR, and Lori Marble, APR, Fellow PRSA, to learn more about building your professional network, leveraging it to further your career and what role mentorship can play in doing so. Kelly J. Davis, APR; Lori Leigh Marble, APR, Fellow PRSA; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore new media pitching techniques that communication professionals are using to land more than their share of media coverage this year. Michael Smart; On-Demand
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; On-Demand
How GE Power Is Transforming Its Communications and Culture to Adapt to the Digital Era
Case in Point
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics
Case in Points are online, interactive case studies that are focused on various industry topics within Communications. Each Case in Point is 75-minutes in length, includes a Concluding Case Study Summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session. David W. McCulloch; Adam Tucker; On-Demand

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