Emerging Trends: Public Relations Training

June 7, 2018 | Webinar, On-Demand Available June 14
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Live Online
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Dec. 6–7, 2018 | Conference | San Diego, Calif.
Categories: Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. In-Person
A Global Affairs Committee Webinar
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
The implications of the Brexit vote, and similar populist and anti-globalist movements in other countries around the world, are far-reaching, both for the conduct of international business and for what we can learn about running campaigns that appeal to a very wide audience. Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand
New Professionals Section
Mentorship & Making Lasting Connections
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
Join PRSA's New Professionals Section as we speak with Kelly Davis, APR, and Lori Marble, APR, Fellow PRSA, to learn more about building your professional network, leveraging it to further your career and what role mentorship can play in doing so. Kelly J. Davis, APR; Lori Leigh Marble, APR, Fellow PRSA; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore new media pitching techniques that communication professionals are using to land more than their share of media coverage this year. Michael Smart; On-Demand
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; On-Demand
How GE Power is Transforming its Communications and Culture to Adapt to the Digital Era
Case in Point Replay
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics

Coming soon to an industry near you: Digital Transformation. Competition, innovation, and marketplace disruption are forcing companies to up their digital game, and employees have to be on board for businesses to survive, and thrive. GE, aiming to become the world’s first Digital Industrial Company, and a top ten software provider by 2020, created an employee communications strategy that would encompass education, engagement, and enthusiasm: Digifit. Positioned as a “gym for the mind,” DigiFit combines videos, gamification elements, and live events to help strengthen the idea of digital training as entertaining and gratifying, and to encourage all employees to progress through the entire program. Feedback and outcomes have been overwhelmingly positive, with active engagement levels at 22%, more than double the typical engagement level for employee-facing campaigns.

David W. McCulloch; Adam Tucker;
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. Stephen Dupont, APR; On-Demand
What’s Working and What’s Not in Rapidly Shifting Media Landscape
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; On-Demand
Financial Communications Section
Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment
On-Demand Section Webinar
Categories: Crisis & Reputation, Emerging Trends
Included with PRSA Membership.
This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment. Steven Cody; JP Laqueur; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
This webinar will explore the top five trends in social cause advocacy that actually make it more difficult to effectively communicate on the issues. We will use the latest in strategic framing research to prove it. Shaun E. Adamec; On-Demand

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