Branding: Public Relations Training

The driving force behind mass movements, new ideas, and growing businesses
July 20, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics, Writing
This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. Adam Tiouririne; In-Person
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
Aug. 2, 2017 | Webinar, On-Demand Available Aug. 9
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Dave Armon; Lawrence Bowdish; Live Online
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
Aug. 31, 2017 | Webinar, On-Demand Available Sept. 7
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; Live Online
Sept. 20, 2017 | Webinar, On-Demand Available Sept. 27
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification. Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign. Keith Green, APR; Live Online
More Ideas, Higher Quality Ideas, More Relevant Ideas
Sept. 21, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Techniques & Tactics
The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. This workshop is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals. Stephen Dupont, APR; In-Person
How to prepare for, survive, and rebuild after a crisis
Sept. 21, 2017 | Webinar, On-Demand Available Sept. 28
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Darius Maxwell Fisher; Live Online
Presented by PRSA and Ragan Communications
Sept. 28–29, 2017 | Conference | Atlanta, Ga.
Category: Branding
Want to tell deeper stories and create content that makes a difference to your organization’s bottom line? Attend this conference to discover the power of storytelling, learn best practices for developing and distributing branded content and find out how to transform your organization into a culture of content creators. In-Person
Technology Section
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage. Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand

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