Branding: Public Relations Training

How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
Aug. 31, 2017 | Webinar, On-Demand Available Sept. 7
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; Live Online
Burson-Marsteller
Sept. 14, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Today, corporate communications and brand management aren’t simply about beaming out messages, they’re about building trust with end users, telling a compelling story and creating social streams of dialogue that work two ways – not to mention doing so with multiple audiences of influencers, often in real time. In this eye-opening panel discussion and interactive workshop, we’ll take a closer look at what it takes to connect with and engage tomorrow’s audiences — and how you can position your brand and message for success. Scott Steinberg; Doug Simon; Mark SooHoo; Megan Harris; Jinal Shah; In-Person
Sept. 20, 2017 | Webinar, On-Demand Available Sept. 27
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification. Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign. Keith Green, APR; Live Online
More Ideas, Higher Quality Ideas, More Relevant Ideas
Sept. 21, 2017 | Workshop | New York, N.Y.
Categories: Branding, Communication Strategy, Techniques & Tactics
The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. This workshop is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals. Stephen Dupont, APR; In-Person
How to prepare for, survive, and rebuild after a crisis
Sept. 21, 2017 | Webinar, On-Demand Available Sept. 28
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Darius Maxwell Fisher; Live Online
Presented by PRSA and Ragan Communications
Sept. 28–29, 2017 | Conference | Atlanta, Ga.
Category: Branding
Want to tell deeper stories and create content that makes a difference to your organization’s bottom line? Attend this conference to discover the power of storytelling, learn best practices for developing and distributing branded content and find out how to transform your organization into a culture of content creators. In-Person
Status Labs
Oct. 30, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Learn the “do’s and don’ts” of crisis management while putting a national brand on trial in the middle of crisis. Darius Maxwell Fisher; Lacy Rushin; Courtney Fitzpatrick; In-Person
Guinness World Records
Nov. 9, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Learn the story of GUINNESS WORLD RECORDS™ and how it has transformed from – but still includes – a best-selling book to a global IP brand. Participants will be delighted by a special guest – an official GUINNESS WORLD RECORDS™ adjudicator or title holder. Keith Green, APR; In-Person
Aflac
Dec. 7, 2017 | Evening Workshop | New York, N.Y.
Category: Branding
Corporate social responsibility isn’t just a nice thing to do – it a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Learn about Aflac’s CSR journey and find out how Aflac evaluates and measures its return on CSR. Jon A. Sullivan; In-Person
Technology Section
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage. Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand
Telling Our Story, Building our Organizational Pride
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; On-Demand
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Dave Armon; Lawrence Bowdish; On-Demand

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