Branding: Public Relations Training

Technology Section
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage. Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand
Telling Our Story, Building our Organizational Pride
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; On-Demand
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Dave Armon; Lawrence Bowdish; On-Demand
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; On-Demand
On-Demand Webinar
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification. Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign. Keith Green, APR; On-Demand
How to prepare for, survive, and rebuild after a crisis
On-Demand Webinar
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Courtney Fitzpatrick; On-Demand

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