Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Put your time and effort where their eyes are
May 31, 2018 | Webinar, On-Demand Available June 7 through June 21
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Web visitors don’t read. They skim. Increase your return on your writing time and effort by putting your messages where their eyes are — in the display copy. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
June 12–13, 2018 | Workshop | Chicago, Ill.
Category: Writing
Ann Wylie; In-Person
June 19, 2018 | Webinar, On-Demand Available June 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26 through Aug. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
July 25–26, 2018 | Workshop | Portland, Ore.
Category: Writing
Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
Aug. 1–2, 2018 | Conference | Boston, Mass.
Category: Writing
In-Person
Presented by PRSA and Wylie Communications
Sept. 6–7, 2018 | Workshop | Atlanta, Ga.
Categories: Writing, Media Relations
Ann Wylie; In-Person
How to write e-zines and email blasts
Sept. 20, 2018 | Webinar, On-Demand Available Sept. 27 through Oct. 11
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this environment, how do we get the word out via email? Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Oct. 2–3, 2018 | Workshop | Dallas, Texas
Category: Writing
Ann Wylie; In-Person
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
The Digital Edition
Nov. 9, 2018 | Workshop | Portland, Ore.
Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing
In this fast-paced workshop, you'll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels. Blythe Campbell, APR; In-Person
Learn to Engage Readers with Creative Writing
Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online
Crafting Messages that Motivate
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences. Ken O’Quinn; On-Demand
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Customers and employees demand authenticity, but your senior leaders don't have time to write for multiple audiences and platforms. Learn to use the techniques of modern ghostwriting to create compelling content that captures your subject's "voice." Blythe Campbell, APR; On-Demand

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