Techniques & Tactics: Public Relations Training

Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.

A Playbook for Earning Positive Coverage
On-Demand Online Course
Category: Techniques & Tactics
Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts. Michael Smart; On-Demand
Crafting Messages that Motivate
Oct. 25, 2017 | Webinar, On-Demand Available Nov. 1
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences. Ken O’Quinn; Live Online
Nov. 7, 2017 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; Live Online
Learn a NEW, created-for the web structure for reaching readers online
Nov. 9, 2017 | Webinar, On-Demand Available Nov. 16
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you'll learn to write webpages that put your key messages where readers' eyes are, help them find what they're looking for; avoid the type of leads that visitors skip; and help them read faster, remember more, understand better, find what they're looking for and enjoy the experience enough to come back. Ann Wylie; Live Online
Nov. 16, 2017 | Webinar, On-Demand Available Nov. 23
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; Live Online
Increase coverage, sharing and more with tight, bright releases
Dec. 5, 2017 | Webinar, On-Demand Available Dec. 12
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this session, you’ll how to write tight, bright PR pieces that increase readership, coverage, sharing and more. Ann Wylie; Live Online
Shaping the Future of Visual Communications
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank. Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand
Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them. Eric Minor; On-Demand
Best Practices for Submitting Your Silver Anvil Entry
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. Get inside advice and gain practical tips on how to submit the best entry. Kelly Womer, ABC, APR, Fellow PRSA; Mike Flanagan; On-Demand
How Scent, Taste and Touch Will Redefine Immersive PR
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound. Mike McDougall, APR, Fellow PRSA; On-Demand
Delivering Your Story From Narrative and Design to Measurement
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design. Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; On-Demand
Educators Academy
Incorporating today’s world into our lessons and identifying opportunities for collaboration
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom. Melissa D. Dodd, Ph.D.; Lois Boynton; Gemma R. Puglisi; Karen Freberg, Ph.D.; On-Demand
Independent Practitioners Alliance
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses. J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz, APR; On-Demand
Takeaways for PR Pros
On-Demand Webinar
Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights. Lauren E. Doyle, APR; Chris Scully; On-Demand
From Technology to SEO to Data Analytics to Multi-Media
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
Takeaway tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia. Ryan Williams; Lauren E. Doyle, APR; Sean Parker; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how Slack is changing internal communications and making it easier to complete client and campaign work. Natan Edelsburg; On-Demand
Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; On-Demand
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; On-Demand
Corporate Communications Section
How Corporate Storytelling can Engage Investors and Drive Value
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Rob Berick; On-Demand
Telling Our Story, Building our Organizational Pride
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; On-Demand
Association/Nonprofit Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore how people make decisions, how ideas spread, and how social influence shapes behavior. Jonah Berger, Ph.D.; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; On-Demand
Creating strategic PR programs using research, planning, implementation, and evaluation.
On-Demand Webinar
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; On-Demand
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Dave Armon; Lawrence Bowdish; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore new media pitching techniques that communication professionals are using to land more than their share of media coverage this year. Michael Smart; On-Demand
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will explore several tips on understanding what employers really look for in candidates and how to best position yourself to stand out among the competition. John Kesaris; Brandi Boatner; On-Demand
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
You've landed a big media interview, now what? The next step is to nail it and leave them wanting more. In this webinar, participants will learn 5 concrete surefire ways to ace an interview, from someone who spent years as a TV producer on major networks. Walk away with foolproof ways to get noticed - in a good way. Annie Scranton; On-Demand
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; On-Demand
On-Demand Webinar
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification. Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign. Keith Green, APR; On-Demand
Develop stories that media outlets want to run and readers want to read
On-Demand Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you’ll learn how to think like a reporter to develop story angles that readers want to read (and that journalists and bloggers want to run). Ann Wylie; On-Demand
How GE Power is Transforming Its Communications and Culture to Adapt to the Digital Era
Dec. 14, 2017 | Case in Point
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics
Case in Points are online, interactive case studies that are focused on various industry topics within Communications. Each Case in Point is 75-minutes in length, includes a Concluding Case Study Summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session. David W. McCulloch; Live Online

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