Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.

May 1, 2018 | Webinar, On-Demand Available May 8
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; Live Online
May 10, 2018 | Webinar, On-Demand Available May 17
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; Live Online
Corporate Communications Section
Incorporating Digital Strategies for PR Success
May 15, 2018 | Section Webinar, On-Demand Available May 22
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Featuring a diverse mix of communications veterans from agency, in-house corporate and consumer areas, this webinar will provide tips on how to improve within strategic communications planning as well as discuss how the industry is evolving to deal with this emerging reality. Amar Braithwaite; Tulani Elisa ; David Rosen; Tyler Brown; Errol Cockfield; Live Online
May 22, 2018 | Webinar, On-Demand Available May 29
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; Live Online
May 29, 2018 | Webinar, On-Demand Available June 5
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; Live Online
June 5, 2018 | Webinar, On-Demand Available June 12
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; Live Online
June 7, 2018 | Webinar, On-Demand Available June 14
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Live Online
June 14, 2018 | Webinar, On-Demand Available June 21
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management. Monique Farmer, APR; Live Online
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today. Cathy Hackl; Lisa Buyer; On-Demand
Corporate Communications Section
How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game. Serena Ehrlich; Colin Burns; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand
Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; On-Demand
Association/Nonprofit Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore how people make decisions, how ideas spread, and how social influence shapes behavior. Jonah Berger, Ph.D.; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore new media pitching techniques that communication professionals are using to land more than their share of media coverage this year. Michael Smart; On-Demand
How GE Power is Transforming its Communications and Culture to Adapt to the Digital Era
Case in Point Replay
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics

Coming soon to an industry near you: Digital Transformation. Competition, innovation, and marketplace disruption are forcing companies to up their digital game, and employees have to be on board for businesses to survive, and thrive. GE, aiming to become the world’s first Digital Industrial Company, and a top ten software provider by 2020, created an employee communications strategy that would encompass education, engagement, and enthusiasm: Digifit. Positioned as a “gym for the mind,” DigiFit combines videos, gamification elements, and live events to help strengthen the idea of digital training as entertaining and gratifying, and to encourage all employees to progress through the entire program. Feedback and outcomes have been overwhelmingly positive, with active engagement levels at 22%, more than double the typical engagement level for employee-facing campaigns.

David W. McCulloch; Adam Tucker;
What’s Working and What’s Not in Rapidly Shifting Media Landscape
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; On-Demand

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