Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.

Jan. 29, 2019 | Webinar, On-Demand Available Feb. 5
Categories: Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar is designed for the public relations professional seeking to improve their media relations skills. Matthew Charles, DPA, APR; Live Online
Presented by PRSA and Ragan Communications
Feb. 8, 2019 | Partner Online Program
Category: Media Relations
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 21–22, 2019 | Workshop | Atlanta, Ga.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Presented by PRSA and Ragan Communications
April 16–18, 2019 | Conference | New York, N.Y.
Category: Media Relations
In-Person
What’s Working and What’s Not in Rapidly Shifting Media Landscape
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; On-Demand
On-Demand Webinar
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; On-Demand
On-Demand Webinar
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; On-Demand

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