Crisis & Reputation: Public Relations Training

Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.

May 10– June 28, 2017 | Live Online Course
Category: Crisis & Reputation
As Corporate Reputation Management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts on the subject inside their organizations. To equip management-level communicators with best practices, an advanced perspective and resources to meet the C-suite’s changing expectations for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program.

The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing consecutive Wednesdays from 3-4 p.m. EDT. All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.

Brochure
Nov. 1– Dec. 13, 2017 | Live Online Course
Category: Crisis & Reputation
This brand new professional development offering is designed as a certificate of completion program to equip management-level communicators with best practices in industry perspectives and sharing resources to work through various crises.

The live, online series of six modules will launch on Nov. 1, 2017 and run through Dec. 13, 2017, airing consecutive Wednesdays from 3-4 p.m. EST. (Note: No program on Nov. 22) All modules will be recorded so that participants can review them after the live date. Registrants will earn a certificate-of-completion and digital badge for their LinkedIn profile and resume.
Travel & Tourism Section
Feb. 27, 2018 | Webinar, On-Demand Available March 6
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
Executives from the Las Vegas Convention and Visitors Authority’s communications team will share insights from the frontline on how they sprang into action to address this unthinkable crime. Jacqueline Ann Peterson; Live Online
Financial Communications Section
Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment
March 27, 2018 | Webinar, On-Demand Available April 2
Categories: Crisis & Reputation, Emerging Trends
Included with PRSA Membership.
This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment. Steven Cody; JP Laqueur; Live Online
May 1, 2018 | Webinar, On-Demand Available May 8
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; Live Online
May 10, 2018 | Webinar, On-Demand Available May 17
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; Live Online
May 16– June 20, 2018 | Live Online Course
Category: Crisis & Reputation
The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.
May 22, 2018 | Webinar, On-Demand Available May 29
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; Live Online
May 29, 2018 | Webinar, On-Demand Available June 5
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; Live Online
June 7–8, 2018 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Crisis & Reputation, Executive Level, Leadership & Management
Designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication, the in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work. Helio Fred Garcia; Adam Tiouririne; In-Person
June 14, 2018 | Webinar, On-Demand Available June 21
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management. Monique Farmer, APR; Live Online
Develop Allies and Form Coalitions
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives. Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand
Travel & Tourism Section
Align the Right Message
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises. Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand
You Don’t Have to Be Big to Be Ready
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis. John Martin McDonald; On-Demand
Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together. Melinda Travis; On-Demand
How to prepare for, survive, and rebuild after a crisis
On-Demand Webinar
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Courtney Fitzpatrick; On-Demand

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