Accreditation Preparation & Maintenance: Public Relations Training

Programs help candidates through the Accreditation process and enhance their understanding of KSAs (knowledge, skills and abilities) covered on the Examination for Accreditation in Public Relations.

On-Demand Online Course
Categories: Accreditation Preparation & Maintenance, Communication Strategy
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Note: The Certificate is only available to students at participating schools.
On-Demand
April 4, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan? This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.
April 10–12, 2019 | Workshop | Harrisburg, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Elizabeth M. Smith, MBA, APR; Jason S. Kirsch, APR; Amy B. Hill, APR; In-Person
April 11, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness? This session will explore the implementation and evaluation of public relations and communication program goals and objectives; to include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.
April 18, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world? This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis.
April 25, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate vision within an organization.
May 2, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.
May 9, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders? In this session, you will discuss the importance of standards for professional behavior in communications; recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.

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