Search All Public Relations Training

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Leadership & Management
The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results. On-Demand
On-Demand Online Course
Category: Leadership & Management
Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application. On-Demand
On-Demand Online Course
Category: Leadership & Management
Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization. On-Demand
On-Demand Online Course
Category: Leadership & Management
Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique. On-Demand
On-Demand Online Course
Category: Leadership & Management
Giving Corrective Feedback teaches managers how to provide effective feedback for correcting behavior that is not aligned with the organizational mission or direction. This skill will also provide behavior-based feedback for employees who are exhibiting inappropriate communication or actions. Correcting performance deficiencies is often difficult to deliver, but the 7-step process embedded in this module will allow you a roadmap for delivering tough messages and provides a clear outcome for future expectations in performance change. On-Demand
On-Demand Online Course
Category: Leadership & Management
Giving Positive Feedback helps create the best possible performance by recognizing and reinforcing effective behaviors and results. In a fast-paced world where the words “good job” encompass most of our positive feedback to employees, you will learn how to specifically provide feedback that is informative and useful for your team. This skill builds tremendous trust when others are communicating with you and combined with the skills of Using I-Statements and Describing Behavior allow your professionalism to develop in greater ways. On-Demand
On-Demand Online Course
Category: Leadership & Management
Using I-Statements enables you to express your viewpoint in a way that promotes personal accountability for speaking, listening and collaboration. I-Statements build personal accountability for your management voice and enhance your level of professionalism in providing feedback both positive and corrective. On-Demand
A Playbook for Earning Positive Coverage
On-Demand Online Course
Category: Techniques & Tactics
Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts. Michael Smart; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish. Bonnie Harris; On-Demand
On-Demand Online Course
Category: Communication Strategy
This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion. Bonnie Harris; On-Demand
On-Demand Online Course
Categories: Accreditation Preparation & Maintenance, Communication Strategy
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Note: The Certificate is only available to students at participating schools.
On-Demand
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.” Michael Smart; On-Demand
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
April 25–27, 2018 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
Presented by PRSA and Wylie Communications
May 1–2, 2018 | Workshop | Denver, Colo.
Category: Writing
Ann Wylie; In-Person
May 1, 2018 | Webinar, On-Demand Available May 8
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; Live Online
May 6–8, 2018 | Conference | Toronto, ON
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
Communications Leaders to Discuss Diversity Challenges Facing Industry
May 8, 2018 | Webinar, On-Demand Available May 15
Categories: Emerging Trends, Leadership & Management
Included with PRSA Membership.
While it is widely known that people of color are underrepresented in the communications industry, the actual numbers are staggering: less than 23% of PR pros represent a diverse population, according to the PRSA Foundation. To help combat this challenge, a panel of communications industry leaders will participate in the Foundation’s “Diverse Voices: From Advocacy to Action” webinar on May 8th from 9:30 to 10:30 am ET. Live Online
May 10, 2018 | Webinar, On-Demand Available May 17
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; Live Online
Stand Out With Compelling Messages and Engaging Stories
May 11, 2018 | Workshop | New York, N.Y.
Categories: Branding, Techniques & Tactics, Writing
You are a leader, a rising star, an independent practitioner, or an expert in your field. But how do you stand out from the crowd? Executive presence is no longer a nice-to-have in the global arena — it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. Jay Sullivan; In-Person
Corporate Communications Section
Incorporating Digital Strategies for PR Success
May 15, 2018 | Section Webinar, On-Demand Available May 22
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Featuring a diverse mix of communications veterans from agency, in-house corporate and consumer areas, this webinar will provide tips on how to improve within strategic communications planning as well as discuss how the industry is evolving to deal with this emerging reality. Amar Braithwaite; Tulani Elisa ; David Rosen; Tyler Brown; Errol Cockfield; Live Online
May 16–18, 2018 | Conference | Nashville, Tenn.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
May 16– June 20, 2018 | Live Online Course
Category: Crisis & Reputation
The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.
May 22, 2018 | Webinar, On-Demand Available May 29
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; Live Online
May 29, 2018 | Webinar, On-Demand Available June 5
Categories: Crisis & Reputation, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
With the proliferation and quick rise in popularity of “rogue” and “alt” sites, public relations professionals must take heed. A new era of crisis communication is upon us. Regina Luttrell, Ph.D.; Susan Emerick; Jamie Ward, Ph.D.; Live Online
Put your time and effort where their eyes are
May 31, 2018 | Webinar, On-Demand Available June 7 through June 21
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Web visitors don’t read. They skim. Increase your return on your writing time and effort by putting your messages where their eyes are — in the display copy. Ann Wylie; Live Online
June 1–3, 2018 | Conference | Scottsdale, Ariz.
In-Person
June 3–6, 2018 | Conference | New Orleans, La.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
June 5, 2018 | Webinar, On-Demand Available June 12
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; Live Online
June 7–8, 2018 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Crisis & Reputation, Executive Level, Leadership & Management
Designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication, the in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work. Helio Fred Garcia; Adam Tiouririne; In-Person
June 7, 2018 | Webinar, On-Demand Available June 14
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
From collaboration and messaging technologies to social media and mobile apps, new technologies are transforming how communications professionals do their work. This webinar will highlight best practices that leading companies are utilizing to shape the technological landscape of the communications industry today and tomorrow. Jeff Corbin; Live Online
Presented by PRSA and Wylie Communications
June 12–13, 2018 | Workshop | Chicago, Ill.
Category: Writing
Ann Wylie; In-Person
Health Academy
June 12, 2018 | Section Webinar, On-Demand Available June 19
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
On Feb. 22, 2018, a man purposely crashed his car into Middlesex Hospital's Emergency Department and lit himself on fire which spread into the building. No patients or staff were injured but this a long-duration emergency for the hospital that attracted intense media attention. In this webinar participants will learn how the hospital dealt with the publicity during and in the days following the event. Amanda Falcone; Chris Boyle; Live Online
June 14–16, 2018 | Conference | Kansas City, Mo.
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
June 14, 2018 | Workshop | Miami, Fla.
Category: Communication Strategy
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use. Stacey Smith, APR, Fellow PRSA; In-Person
June 14, 2018 | Webinar, On-Demand Available June 21
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management. Monique Farmer, APR; Live Online
June 19, 2018 | Webinar, On-Demand Available June 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online
June 21–22, 2018 | Conference | New York, N.Y.
Category: Communication Strategy
In-Person
(to Generate More Public Relations and Marketing Buzz)
July 17, 2018 | Webinar, On-Demand Available July 24
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26 through Aug. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
July 25–26, 2018 | Workshop | Portland, Ore.
Category: Writing
Ann Wylie; In-Person
New Professionals Section
Aug. 9, 2018 | Conference | New York, N.Y.
At this specialized conference, attendees will gain practical tactics and industry insight through sessions designed specifically with new professionals in mind and have the chance to learn from and network with fellow new professionals who are also determined to become the industry’s next leaders. In-Person
Aug. 9–10, 2018 | Conference | Anaheim, Calif.
The PRSA InterSections Conference will feature three distinct Learning Tracks with programming specifically tailored for the needs of technology, financial, entertainment and sports communicators. Attendees will select their Learning Track during the registration process, and will join a series of breakout sessions curated by leaders in each industry. The program will also bring attendees together for shared general sessions and networking. In-Person
Aug. 15– Sept. 19, 2018 | Live Online Course
Categories: Leadership & Management, Measurement & ROI
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
Sept. 4, 2018 | Webinar, On-Demand Available Sept. 11
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; Live Online
Presented by PRSA and Wylie Communications
Sept. 6–7, 2018 | Workshop | Atlanta, Ga.
Categories: Writing, Media Relations
Ann Wylie; In-Person
Presented by PRSA and Ragan Communications
Sept. 13–14, 2018 | Conference | Washington, D.C.
Category: Leadership & Management
In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 13–14, 2018 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
How to write e-zines and email blasts
Sept. 20, 2018 | Webinar, On-Demand Available Sept. 27 through Oct. 11
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this environment, how do we get the word out via email? Ann Wylie; Live Online
Best Practices for Using Visual Storytelling Tactics in Media-Facing Assets and Beyond
Sept. 21, 2018 | Workshop | Arlington, Va.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Presented by PRSA and Wylie Communications
Oct. 2–3, 2018 | Workshop | Dallas, Texas
Category: Writing
Ann Wylie; In-Person
Oct. 5–9, 2018 | Conference | Austin, Texas
In-Person
Association/Nonprofit Section
Oct. 6, 2018 | Conference | Austin, Texas
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 7–9, 2018 | Conference | Austin, Texas
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Oct. 31– Dec. 12, 2018 | Live Online Course
Categories: Communication Strategy, Measurement & ROI
PRSA’s new Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. Designed as a certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a Content Marketing rock star and learn how to create a Content Marketing plan to strategically align with business goals. Lisa Arledge-Powell;
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
Learn to Engage Readers with Creative Writing
Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online
Dec. 6–7, 2018 | Conference | San Diego, Calif.
Categories: Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. In-Person
Dec. 11, 2018 | Webinar, On-Demand Available Dec. 18
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; Live Online
How GE Power is Transforming its Communications and Culture to Adapt to the Digital Era
Case in Point Replay
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics

Coming soon to an industry near you: Digital Transformation. Competition, innovation, and marketplace disruption are forcing companies to up their digital game, and employees have to be on board for businesses to survive, and thrive. GE, aiming to become the world’s first Digital Industrial Company, and a top ten software provider by 2020, created an employee communications strategy that would encompass education, engagement, and enthusiasm: Digifit. Positioned as a “gym for the mind,” DigiFit combines videos, gamification elements, and live events to help strengthen the idea of digital training as entertaining and gratifying, and to encourage all employees to progress through the entire program. Feedback and outcomes have been overwhelmingly positive, with active engagement levels at 22%, more than double the typical engagement level for employee-facing campaigns.

David W. McCulloch; Adam Tucker;
The Storytelling Edition
On-Demand Case in Point Bundle
Categories: Branding, Communication Strategy, Techniques & Tactics
Learn how the Cleveland Clinic integrates news, and health, wellness and medical innovation stories to create one of the nation's top healthcare portals. "Health Essentials" has more than 5 million monthly visitors, and its impressive social media following includes more than 2 million Facebook fans and 1.4 million Twitter followers. Eileen Sheil; On-Demand
The Corporate Social Responsibility Edition
July 25, 2018 | Case in Point
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
Corporate social responsibility (CSR) isn’t just a nice thing to do — it's a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Jon A. Sullivan; Live Online
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
You've landed a big media interview, now what? The next step is to nail it and leave them wanting more. In this webinar, participants will learn 5 concrete surefire ways to ace an interview, from someone who spent years as a TV producer on major networks. Walk away with foolproof ways to get noticed - in a good way. Annie Scranton; On-Demand
On-Demand Webinar
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification. Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign. Keith Green, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Stella Bayles; On-Demand
On-Demand Webinar
Category: Media Relations
Included with PRSA Membership.
Have you ever heard of the 10 to 1 rule? It's the idea that it takes 10 good things to be said about a company to drown out one negative impression. Learn how to identify and promote positive stories within your company to news media, influencers and target customers. On-Demand
Technology Section
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
The role of the journalist is changing and, with that, the PR world is evolving. Sponsored content and native advertising has grown to take on many different forms — from in-feed articles to recommendation widgets — and has become increasingly pervasive. As publications continue evolving their business models to center more around this source of revenue, join us for a webinar to explore what this fundamental change in the media means for PR professionals today, and how to use branded content to your advantage. Zach Abramowitz ; Scott Mozarsky ; Marlene Neill, Ph.D., APR; Shawn Gaines; On-Demand
Develop Allies and Form Coalitions
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. Hear how to recruit allies and form coalitions as a means to influence more senior executives. Nance Larsen, APR, Fellow PRSA; Bryan H. Reber, Ph.D.; Debra L. Bethard-Caplick, MBA, APR; Emmanuel Tchividjian; On-Demand
Building credibility, protecting reputations
On-Demand Webinar
Category: Ethics
Included with PRSA Membership.
Protecting your organization from reputational crisis requires a trusted advisor prepared to provide strategic ethical advice. Learn how to become a truly trusted advisor from a leading expert in crisis communications and a veteran political advisor who has served leaders from both political parties. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; Janelle M. Guthrie, APR; Nance Larsen, APR, Fellow PRSA; On-Demand
Employee Communications Section
How to Build a Robust IC Measurement Plan Without Breaking the Bank
On-Demand Webinar
Categories: Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
This session outline the do’s and don’ts for meaningful measures and detail how to go “beyond the click-thrus” to hone in on the measurements that matter. Angela Sinickas, ABC, IABC Fellow; On-Demand
Telling Our Story, Building our Organizational Pride
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced. Monique Farmer, APR; Kala Morrissey; On-Demand
A Global Affairs Committee Webinar
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
The implications of the Brexit vote, and similar populist and anti-globalist movements in other countries around the world, are far-reaching, both for the conduct of international business and for what we can learn about running campaigns that appeal to a very wide audience. Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand
How to prepare for, survive, and rebuild after a crisis
On-Demand Webinar
Categories: Branding, Crisis & Reputation
Included with PRSA Membership.
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. Courtney Fitzpatrick; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
This webinar will explore the top five trends in social cause advocacy that actually make it more difficult to effectively communicate on the issues. We will use the latest in strategic framing research to prove it. Shaun E. Adamec; On-Demand
5 Tips for Developing Stronger Communication with Employees
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
This webinar as we explore five ideas for developing your professional communication delivery with employees. Suzanne Updegraff; On-Demand
Association/Nonprofit Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore how people make decisions, how ideas spread, and how social influence shapes behavior. Jonah Berger, Ph.D.; On-Demand
From the USC Center for Public Relations Global Communications Report
On-Demand Sponsored Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will discuss the convergence of PR and marketing, identify six specific trends for PR professionals to contemplate as they plan their response to this convergence, and then take a glimpse into the future to assess where we might be headed as an industry. Fred Cook takes key findings from the 2017 USC Annenberg Center for Public Relations Global Communications survey to share important takeaways with the webinar participants. Frederick H. Cook, Fellow PRSA; On-Demand
PRSA Webinar Features Researchers Behind Major Brand Sentiment Study
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore this idea using IBM software to examine sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives. Christian Schoen; Dave Armon; Lawrence Bowdish; On-Demand
Travel & Tourism Section
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation
Included with PRSA Membership.
Executives from the Las Vegas Convention and Visitors Authority’s communications team will share insights from the frontline on how they sprang into action to address this unthinkable crime. Jacqueline Ann Peterson; On-Demand
You Don’t Have to Be Big to Be Ready
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis. John Martin McDonald; On-Demand
Hosted by the PRSA Foundation and Center for Talent Innovation (CTI)
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Discover where bias exists in your organization and discover effective tactics to map, measure and disrupt it. Ripa Rashid; On-Demand
The Competitive Edge
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
As part of PRSA’s Diversity and Inclusion Month, our featured presenter Hugo Balta, senior director of multicultural content at ESPN, will discuss how diversity and inclusion provides you with the competitive edge to reflect the new mainstream population. Hugo Balta; Aerial Ellis; On-Demand
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
While the CEO sets the tone for the organization, change can only occur through support by the organization. Brad MacAfee; Angela Chitkara; Helen Shelton; On-Demand
Hosted by the PRSA Foundation and Center for Talent Innovation (CTI)
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
In workplaces where no one feels comfortable talking about race relations, the ability to understand coworkers’ realities suffer and trust among us erodes. Learn about achieving courageous conversation in this webinar. Ripa Rashid; On-Demand
On-Demand Webinar
Category: Ethics
Included with PRSA Membership.
Leaders, and especially those who advise and counsel them must recognize the ethical expectations of everyone inside and outside the organization. Failure to meet these expectations has palpable negative consequences. This program discusses the expectations and the consequences of failure to meet those expectations. James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; Nance Larsen, APR, Fellow PRSA; On-Demand
New Professionals Section
Mentorship & Making Lasting Connections
On-Demand Webinar
Category: Emerging Trends
Included with PRSA Membership.
Join PRSA's New Professionals Section as we speak with Kelly Davis, APR, and Lori Marble, APR, Fellow PRSA, to learn more about building your professional network, leveraging it to further your career and what role mentorship can play in doing so. Kelly J. Davis, APR; Lori Leigh Marble, APR, Fellow PRSA; On-Demand
Financial Communications Section
Invest in Knowledge to Grow Opportunity
On-Demand Section Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join this session with practitioners representing academia, investor relations, nonprofit and government for an informative discussion on financial literacy. You’ll become better positioned to serve as a trusted adviser in the C-suite or at the board table. Alexander V. Laskin, Ph.D.; Matt Ragas, Ph.D.; Stacy Schubert; On-Demand
Educators Academy
Incorporating today’s world into our lessons and identifying opportunities for collaboration
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom. Melissa D. Dodd, Ph.D.; Lois Boynton; Gemma R. Puglisi; Karen Freberg, Ph.D.; On-Demand
Association/Nonprofit Section
The Opportunity and Benefits of Going Viral
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Organizations of any type, and in particular associations and nonprofits, must begin to shift towards an updated digital media strategy. To be more effective, digital messaging must begin to pivot; it should come from the perspective of the donor, advocate, member, or customer. Whether you're looking for new donor sources, desire to be more relevant to your membership, or compete in an overcrowded customer landscape, this webinar will give you plenty to consider as you begin to plan for the Fall and your 2017 calendar. Peter Winters; On-Demand
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
This webinar will explore several tips on understanding what employers really look for in candidates and how to best position yourself to stand out among the competition. John Kesaris; Brandi Boatner; On-Demand
Corporate Communications Section
How to use data and create experiences to take your social media strategies to the next level in 2017 and beyond
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
Whether you’re B2B or B2C, social media continues to play an important role in corporate communications today and is ever changing. From shifting audience behaviors and new channel introductions to changing technologies and algorithms, corporate communicators must be in the know and understand the implications to help their organizations craft strategies and content to ensure they are achieving the desired result. During this webinar, attendees will gain practical advice they can start leveraging now and in the new year to up their social media game. Serena Ehrlich; Colin Burns; On-Demand
Public Affairs and Government Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn how the City of Mesa implemented new strategies and planning tools to grow its following, enhance its messaging and strengthen its image on social media. You’ll leave this session with actionable tactics and guides. Amy McConnell ; Julia Thompson; On-Demand
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Working with PRSSA students can be a rewarding way to give back to the profession while paving the way for future public relations practitioners. Whether you’re a Professional Adviser or a Faculty Adviser, start your year with tips and best practices to help you strengthen your local PRSSA Chapter and mentor students. Kelly J. Davis, APR; Alisa Agozzino, Ph.D., APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Join contributor Stephen Dupont, APR, vice president of public relations and branded content for the creative and brand shop Pocket Hercules, and a frequent contributor to Public Relations Tactics, to learn how to start developing the mindset of a futurist, and to explore major trends that are likely to change our workplaces, our relationships with others, and our culture. Stephen Dupont, APR; On-Demand
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
A how-to webinar offering insight and tips on how to ignite your career, or for those who have worked in the communications profession for a number of years, how to re-ignite your career. Stephen Dupont, APR; On-Demand
Educators Academy
On-Demand Section Webinar
Category: Ethics
Included with PRSA Membership.
In today's "post-truth" society, ethics in public communication is more important than ever for a thriving society. Training the next generation of communicators to consider ethics in their communication has become a critical part of the public relations curriculum. Carolyn Mae Kim, Ph.D.; Dean E. Mundy, Ph.D.; Lucinda Austin, Ph.D.; Denise Bortree; On-Demand
Crafting Messages that Motivate
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences. Ken O’Quinn; On-Demand
How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Even the most successful organizations must continually reinvent themselves, their solutions, and their PR + outreach strategies to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world – and effectively apply its most crucial success strategies and skills in context. Scott Steinberg; On-Demand
Creating strategic PR programs using research, planning, implementation, and evaluation.
On-Demand Webinar
Categories: Accreditation Preparation & Maintenance, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
The magic -- of the research, planning, implementation, and evaluation (RPIE) strategy -- will you will be a better PR manager, your PR program will have a solid foundation, and you will be able to objectively measure your results. Gretchen Roufs, APR; On-Demand
Tips on Creating an Image That Will Build Your Career
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will address how our behaviors create an image. Image is often the subtle difference in your career success. We will discuss how to develop your image, how to refine it and how to change behaviors that have created an image you would like to change or enhance. Suzanne Updegraff; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Customers and employees demand authenticity, but your senior leaders don't have time to write for multiple audiences and platforms. Learn to use the techniques of modern ghostwriting to create compelling content that captures your subject's "voice." Blythe Campbell, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore new media pitching techniques that communication professionals are using to land more than their share of media coverage this year. Michael Smart; On-Demand
What’s Working and What’s Not in Rapidly Shifting Media Landscape
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Michael Smart; On-Demand
Issues, Crisis Planning and Response in the Digital Age
On-Demand Sponsored Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Based on the content of a new, PRSA-supported e-book, this webinar presents a professional development opportunity for professionals who manage crisis communication. Led by experienced industry leaders, this webinar closely examines the dynamics of managing a social media-driven crisis driven — what has changed, and what has not changed. Ron Culp; James Donnelly; On-Demand
Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together. Melinda Travis; On-Demand
The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
On-Demand Webinar
Category: Social Media
Included with PRSA Membership.
During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today. Cathy Hackl; Lisa Buyer; On-Demand
A PRSA | Institute for Public Relations Measurement Commission Partnership Webinar
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
This webinar will explore the perspectives of corporate, agency and research consultancy as panelists share their experiences enabling more fully integrated business public relations, marketing and business decision-making. Mark Weiner; Jackie Matthews; Allan Dib; On-Demand
Travel & Tourism Section
Align the Right Message
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to create focused, carefully managed, and powerful responses during difficult situations and crises. Heather Kirksey; Ashley Svarney; Charlene Chan; On-Demand
Financial Communications Section
Best Practices for Determining If, When and How to Respond to Issues in Today's Politicized Environment
On-Demand Section Webinar
Categories: Crisis & Reputation, Emerging Trends
Included with PRSA Membership.
This webinar will offer key learnings from interviews with top communications professionals and offer best practices managing hot-button issues to today’s sensitive communications environment. Steven Cody; JP Laqueur; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Today, media and customers are bombarded. How do PR and communications cut through the noise? With science — knowing how your customers are hard-wired to respond. In this webinar, attendees will learn how science is used to strategize messages to create high-value outcomes. Elizabeth Edwards; On-Demand
The Plan, the Process and the Possibilities
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
All successful business professionals set goals on a consistent, annual basis. Achieving the goals you set and managing the process is a vital way to move forward in your career. During this Webinar you will learn not only the relevance of setting and achieving goals, but how to focus on the targets of importance both to you as an individual performer and to your organization. Suzanne Updegraff; On-Demand
Tips for Communicating Expectations to Build Trust and Credibility
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Join us for this webinar as we discuss the value of setting expectations for performance results and for developing a professional relationship filled with trust and credibility. Suzanne Updegraff; On-Demand
Independent Practitioners Alliance
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses. J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz, APR; On-Demand
The Soft Skills Employers Want and How to Market Them
On-Demand Sponsored Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
You'd think being a "people person" or a "lifelong learner" would be desirable skills for early-career job candidates, and they are. But are you just asking your prospective boss to take your word for it that the nice things you're saying about yourself are true? Soft skills are a big part of what you bring to the table! Let's talk about how whether you're doing the best possible PR for yourself! Eric Minor; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
Learn why super fans are important to your brand, how to attract more fans to your brand, and how to enhance their loyalty. Stephen Dupont, APR; On-Demand
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Measurement & ROI
Included with PRSA Membership.
If a picture is worth 1,000 words, do you know why? Join us for this webinar to learn the importance of data visualization and find out how you can improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; On-Demand
Their Importance on the APR Examination
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust. Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Googler, Adam Singer will explain how PR people can become more strategic, understand complex metrics and use data to your advantage. Adam Singer; On-Demand
What APR Can Do for You and Your Career
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Universal Accreditation Board (UAB) members will discuss the value of accreditation from personal experience and discuss how pursuing accreditation can help you advance your career. Mitchell Marovitz, Ph.D., APR, Fellow PRSA; Lanette Hart, APR; Caron Blanton, APR; Elizabeth Salter McMillan, APR; Kathleen M. Giery, APR; Adam Kelley, APR; On-Demand
Corporate Communications Section
How Corporate Storytelling can Engage Investors and Drive Value
On-Demand Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Rob Berick; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how Slack is changing internal communications and making it easier to complete client and campaign work. Natan Edelsburg; On-Demand

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