Leveraging Agile

Agile in Public Affairs & Communications

Hosted by:

  • Corporate Communications Section
  • Public Affairs and Government Section
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Leadership & Management, Techniques & Tactics

Working in an “Agile” way is not just the most recent buzzword in business jargon. It’s the way companies are truly changing their culture, fueling growth, empowering employees and increasing value to shareholders. And contrary to its origins in the IT and manufacturing industries, it can be transformative for Public Affairs and Communications teams.  Hear real life examples firsthand from The Coca-Cola Company.

Among the topics this brown bag will cover are:

  • What it means to work with agility
  • What does Agile with a big “A” mean?
  • Benefits and challenges to using Agile in a non IT world

Lead Presenter

April Callahan, director business integration, global public affairs & communications, The Coca-Cola Company

Photo of April Callahan

April leads an Agile team supporting global communications for The Coca-Cola Company. Using Scrum and an agency mindset, they are piloting new, more efficient ways to deliver value to the largest beverage company and #1 brand in the world.


Jamal Booker, reporting manager, The Coca-Cola Company

Photo of Jamal Booker

Jamal Booker is Reporting Manager of the Global Public Affairs, Communications and Sustainability function at The Coca-Cola Company. He is tasked with developing and implementing strategies to reshape and advance Coca-Cola’s Annual Financial and Sustainability Reporting. In this role, he sets a best-in-class standard for the Company’s Annual Review and Sustainability Reports, evolving them from static documents into more integrated and compelling digital experiences to meet the needs of various stakeholders including investors, shareowners, consumers, NGO and other stakeholders and associates.