Keeping the Conversation Going After the Campaign is Over

Hosted by the Entertainment & Sports Section.

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Category: Techniques & Tactics

Key Takeaways:

  • How celebrities, athletes and spokespersons can keep the conversation going when a campaign is over
  • Steps you can take to keep the conversation going
  • How to add a new element to the conversation instead of having the spokesperson reinvent it
  • How can you keep putting someone in front of the camera

Lead Presenter

Danny Deraney, founder and CEO, Deraney PR

Photo of Danny Deraney

Danny Deraney has been a leading Los Angeles-based Public Relations Executive for the past decade. Named by The New York Observer as one of the top celebrity crisis communications experts, Danny has garnered results and provided guidance to clients while helping them meet their strategic and business objectives.  He has worked on a variety of campaigns for several brands and celebrities. They include Justin Timberlake, Jay-Z, Beyonce, Madonna, Fergie, The Rolling Stones, Ozzy Osbourne, Gene Simmons, Toys “R” Us Expedia, Microsoft and Macy’s. PR agencies that routinely rely on Danny include Edelman, Porter Novelli, Rogers and Cowan, Golin Harris, Miller PR, Ruder Finn and Sunshine Sachs.