Being Entrepreneurial as a PR Pro

Hosted by the New Professionals Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

These days, everyone is an entrepreneur. But, how do you be entrepreneurial as a PR pro? Tune into this teleseminar for tips on injecting your own ideas and leadership style into your work as a new professional, whether you’re in a position you love or looking to make the leap to freelancing or have a goal to own your own agency. The conversation will include additional takeaways on how to apply entrepreneurial principles to your PR programs, what entrepreneurial skills you can leverage for successful PR or to advance your career, how to cultivate an entrepreneurial mindset for yourself and throughout your career.

Lead Presenter

Kate Snyder, APR, principal strategist, Piper & Gold Public Relations

Photo of Kate Snyder, APR

As principal strategist and owner of Piper & Gold Public Relations, Kate works with clients ranging from government agencies to entrepreneurial start-ups helping them tell their stories. She specializes in incorporating digital media into traditional public relations practices. In addition to teaching advertising, digital media, public relations and consumer behavior at Michigan State University, Lansing Community College and Sienna Heights University, she has spoken at conferences around the country on the importance of strategy in social media, building community relations programs and media relations with a customer service attitude.

Kate holds a Master of Science in integrated marketing communications from Eastern Michigan University. She obtained a bachelor’s degree in interdisciplinary humanities from Michigan State University.

Kate currently serves as a national assembly delegate of the Central Michigan Chapter of the Public Relations Society of America and is a Past President. She also sits on the boards of Capital Region Community Foundation and Impression 5 Science Center. She is a founding member of the NextGen@Wharton Steering Committee for the Wharton Center for Performing Arts, where she also sits on Wharton’s Advisory Committee. In 2009, she helped to found the education-focused nonprofit Keep Learning… Our Future Depends On It.



Hanna Porterfield, account executive, Development Counsellors International

Photo of Hanna Porterfield

Hanna Porterfield is Chair of PRSA’s New Professionals Section. Based in Chicago, but frequently on an airplane, she is an account manager at NYC-headquartered Development Counsellors International. Hanna is a graduate of Michigan State University. Connect with her on Twitter @citygirlhanna.