Content Marketing Certificate Program

This live online course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Measurement & ROI

Content Marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s new Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. Designed as a certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a Content Marketing rock star and learn how to create a Content Marketing plan to strategically align with business goals.

Throughout the program, you’ll be learning skills you can start applying to your work immediately, resulting in a skills-based certificate of completion when you’re finished. The course involves a combination of presenters, with Lisa Arledge-Powell, providing the structure of the core curriculum. Each week, Lisa will be joined by one or more experts in various aspects of the week’s topic who will present case studies of how they applied the concepts.

This brand-new professional development offering is designed as a live, online series of six modules and will launch on Oct. 31, airing each consecutive Wednesday from 3–4:30 p.m. ET (Nov. 7, Nov. 14, Nov. 28, Dec. 5 and Dec. 12), skipping Thanksgiving week. All modules will be recorded so that participants can review them after the live airing. Additionally, participants who are PRSA members will be given access to PRSA’s Content Marketing Certificate Program Online Community, an exclusive online forum offering private access and interactive dialogue with other participants taking this course. After successfully completing and passing a multiple-choice test at the end of the 6-week program, registrants will be awarded a certificate of completion and digital badge for their LinkedIn profile and resume.

Content Marketing Certificate Modules:

  •  Editorial Planning and Team Structure
  •  Developing a Content Marketing Strategy 
  •  Storytelling Strategies for Content Marketing Success
  •  Gaining Exposure for Your Content Marketing Program
  •  Social Media and Influencer Tactics to Boost Effectiveness
  •  Content Marketing Measurement and Analytics

By the end of this Certificate Program, participants will be able to:

  • Master the ability to create and repurpose content that aligns with your business goals.
  • Leverage your content across paid, earned, shared and owned platforms.
  • Define ways to collect data to enable you to analyze the effectiveness of your campaigns.


Lisa Arledge-Powell, president, MediaSource

Lisa Arledge-Powell is the chair of the PRSA Health Academy Conference and president of MediaSource, named 2013–2016’s Best Health Care PR/Marketing Agency by Ragan Communications. Arledge-Powell, a former television news reporter, specializes in the content marketing/brand journalism approach to PR, and works with the nation’s top brands to get their message to target audiences. As a journalist turned PR pro, she uses her skills to teach the PR industry the perks of brand storytelling. She is a frequent speaker at PR events including PRSA, the Mayo Clinic Health Care Social Media Summit, Content Marketing World and many more.



Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed module of this course, for a total of 6.0 credits.