How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program

The Corporate Social Responsibility Edition

July 25, 2018 3–4:15 p.m. EDT
Full Price: $70
Members: $35

Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics

Case in Point

Case in Points are online, interactive case studies that are focused on various industry topics within Communications. Each Case in Point is 75-minutes in length, includes a Concluding Case Study Summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session.

Corporate social responsibility (CSR) isn’t just a nice thing to do — it's a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.

After completing this Case in Point, participants will be able to:

  • Understand the correlation between citizenship and reputation.
  • Identify ideas for measuring the effectiveness of CSR programs.
  • Define steps on how to create a branded CSR effort.
  • Review the latest results of Aflac’s CSR survey which highlights trends within the discipline.


Jon A. Sullivan, director, corporate communications, Aflac Incorporated

Photo of Jon A. Sullivan

Sullivan is an external communications manager at Aflac Incorporated. He is the 2013 recipient of the American Business Awards' Corporate Communications Department of the Year award, and a two-time finalist for PR Week’s “In-House Agency of the Year” award (2012 and 2013).



Participants with the APR credential earn 1.0 APR Maintenance Credit for a Case in Point session. Learn more about Accreditation maintenance.