Reputation Risk Management Certificate Program

May 16– June 20, 2018

A series of six live, online modules airing each consecutive Wednesday from 3–4:30 p.m. EDT.

Note: You will receive access instructions for the Reputation Risk Management Certificate Program one week prior to the first session, which will debut on May 16, 2018 at 3 p.m. EDT.

Full Price: $1,795
Members: $1,295

Category: Crisis & Reputation

In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.

The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.

This brand-new professional development offering is designed as a live, online series of six modules and will launch on May 16, airing each consecutive Wednesday from 3–4:30 p.m. EDT (May 23, May 30, June 6, June 13 and June 20). All modules will be recorded so that participants can review them after the live airing. Additionally, participants who are PRSA members will be given access to PRSA’s Reputation Risk Management Community, an exclusive online forum offering private access and interactive dialogue with other members taking this course. After successfully completing and passing a multiple-choice test at the end of the 6-week program, registrants will be awarded a certificate of completion and digital badge for their LinkedIn profile and resume.

Reputation Risk Management Modules:

  • Introduction and Case Studies: Reputation Risk: a Low-Tech, High-Touch, Cross-Functional Approach
  • Differentiating and Marketing in a Volatile Reputation Risk Environment
  • CSR and Sustainability as a Path to Reputation Risk Mitigation
  • Integrating Reputation Risk and Crisis Management Planning/Preparation/Execution
  • Enhancing Enterprise-Wide Communication and Reputation Risk Coordination Capabilities
  • Shaping Internal Culture as Highest-Level Reputation Risk Mitigation

Objectives of the Reputation Risk Management Program:

  1. Understand the intersection of Enterprise Risk Management and Reputation Risk: Why Is It Such a Big Problem and Why Is the Current Approach Incomplete?
  2. Learn how to leverage the communicator’s skill set to build on existing infrastructure, engage other functions and deliver real value that addresses the biggest risk faced by your organization.
  3. Apply a new approach that builds on your organization’s unique strengths to deepen understanding of existing Reputation Risks, identify and monitor emerging risks, enhance existing mitigation efforts, and develop new Reputation Risk Management strategies.


Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed session of this course, for a total of 6.0 credits.