Building Effective Crisis Response Strategies in an Omni-channel Age


Availability
On-Demand, available until June 21, 2019
Recorded June 14, 2018

Categories: Communication Strategy, Crisis & Reputation, Social Media

Webinar participants will learn tactics that support designing Omni-channel messages that help garner neutral to positive responses from the public during organizational crisis communication management.

By the end of this webinar, participants will be able to:

  • Understand the relationship between empathy tone and public social media chatter during organizational crisis communication management.
  • Understand the relationship between authenticity tone and public social media chatter during organizational crisis communication management.
  • Develop messages that incorporate effective empathy tone during organizational crisis communication management.
  • Develop messages that incorporate effective authenticity tone during organizational crisis communication management.

Presenter

Monique Farmer, APR, director, district communications, Omaha Public Schools

Monique Farmer, APR is a national award-winning communications professional with 16 years of experience in the field. She currently serves as Director of Communications for Omaha Public Schools. Previously, she worked in Corporate Communications for ConAgra Foods and Public Affairs for the U.S. Army Corps of Engineers. She is an Adjunct professor at the University of Nebraska at Omaha, and a freelance writer for Hope for Women Magazine.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.