CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand


Availability
On-Demand, available until May 17, 2019
Recorded May 10, 2018

Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media

How do you get your CSR work to cut through social and traditional media overload? This session will feature the Silver Anvil award-winning effort that helped elevate a leading company from No. 5 to No. 1 in just one year in its industry category in Fortune’s World’s Most Admired. Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. From powerful storytelling at a personal level to a methodical approach to ensuring visibility and on-point messaging, explore the best practices that drove this successful initiative.

Presenters

Carol Clark, senior vice president and partner, FleishmanHillard

  

Jackie Janus, senior vice president, FleishmanHillard

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.