Crisis and Issues Management: Handling an Unexpected Man-Made Crisis



Hosted by the Travel & Tourism Section.

Availability
On-Demand, available until March 6, 2019
Recorded Feb. 27, 2018

Categories: Communication Strategy, Crisis & Reputation

On October 1, 2017, a gunman opened fire on the crowd at the Route 91 music festival in Las Vegas killing 58 people and wounding hundreds of others. Instantly, news of the shooting was learned by millions around the world as people at the concert took to social media to document the horror, while mainstream media outlets rushed news teams to the scene to report on the incident. Las Vegas, a city known as a mecca for its endless fun and entertainment, had suddenly become the scene of the deadliest mass shooting in recent U.S. history.

Executives from the Las Vegas Convention and Visitors Authority’s communications team will share insights from the frontline on how they sprang into action to address this unthinkable crime. Learn more about their communications strategy in the first 24 hours, how they dealt with hundreds of media and inquiries in a timely manner, and how the destination came up with its recovery strategy to reassure travelers that Las Vegas is a safe destination.

By the end of this webinar, participants will be able to:
- Learn what was most critical in LVCVA's communications strategy in the first 24 hours.
- Hear how they dealt with hundreds of media and inquiries in a timely manner.
- Learn how LVCVA came up with its recovery strategy to reassure travelers that Las Vegas is a safe destination.

Presenter

Jacqueline Ann Peterson, Las Vegas Convention and Visitors Authority

As the official destination marketing organization of Las Vegas, the LVCVA promotes tourism, conventions, meetings and special events - as well as ongoing advocacy to extend the city's influence as a leader in tourism and hospitality.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.