Categories: Techniques & Tactics, Writing
4,300%.
That's the average ROI on email marketing, according to the Direct Marketing Association. And that, says Inc., is a better return than for any other marketing channel.
But that return is an opportunity — not a promise. And taking advantage of that opportunity isn't easy. Email has some built-in problems that make it easy to annoy, rather than convert, subscribers:
In this environment, how do we get the word out via email? In this webinar, you will learn how to:
Ann Wylie, president, Wylie Communications
Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.