New Rules for Media Pitching in 2018

What’s Working and What’s Not in Rapidly Shifting Media Landscape

On-Demand, available until Feb. 13, 2019
Recorded Feb. 6, 2018

Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media

Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Smart, who coaches advises everyone from Fortune 10 communications teams to small-to-mid-size PR agencies, sees hundreds of media pitches from all industries to all types of media and knows which ones are working and which ones aren’t.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.