New Rules for Media Pitching in 2018

What’s Working and What’s Not in Rapidly Shifting Media Landscape

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media

Join media pitching expert Michael Smart to learn what new techniques his clients will be using in 2018 to land more than their share of media coverage this year. Smart, who coaches advises everyone from Fortune 10 communications teams to small-to-mid-size PR agencies, sees hundreds of media pitches from all industries to all types of media and knows which ones are working and which ones aren’t.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.