What’s Next in PR writing?

Reach More Readers in 2018 with These Latest Best Practices


Availability
Live Jan. 18, 2018 3–4 p.m. EST
On-Demand, available Jan. 25 through Feb. 9
Full Price: $200
Members: Free!

Categories: Techniques & Tactics, Writing

Ring in the New Year by resolving to kick those "but-that's-the-way-we've-always-done-it" writing approaches to the curb. Make 2018 your best year ever with these five new and convention-busting best PR writing practices:

  • Reach "readers" where they are: Get a reality check from the latest world literacy study
  • Hook 'em with a savvy structure: Choose a form that's been proven in the lab to draw more readers
  • Avoid the worst PR quote clichés: Write soundbites that delight readers, not yourself
  • Cut clutter in social media: What's the optimum length for your blog post? Your Facebook status update?
  • Overcome the obstacles to mobile reading: Get the word out on the small screen

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

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