How to Navigate #FakeNews as a Communications Professional



Hosted by the Corporate Communications Section.

Availability
Oct. 24, 2017 2–3 p.m. EDT
Corporate Communications Section Members: $0.00

Categories: Crisis & Reputation, Emerging Trends, Ethics

Join PRSA’s Corporate Communications section for a discussion on how to adapt to an era when many people get their news from Facebook and will believe whatever they read there—and share it.

Unscrupulous internet entrepreneurs have figured out how to monetize false and inflammatory articles, and fake stories involving your brand or industry can impact stock prices, reputations and more. How should you prepare for this eventuality, and even better, how can you counteract it?

This trend has also damaged trust in traditional news outlets, and has had an impact on the value of earned media in these outlets.

Barbara Delollis, Corporate Communications Senior Manager at Marriott International and former USA Today business reporter, will lead a conversation on how fake news could affect your work as a professional communicator, and how to fight back ethically and with transparency.

Presenter

Barbara DeLollis, corporate communications senior manager, Marriott International, Inc.

Photo of Barbara DeLollis

Barbara DeLollis has been with Marriott International since February 2016, initially joining the Media Relations team as a consultant to identify proactive storytelling opportunities. Today, as senior manager, she is responsible for developing and implementing communications strategies that increase the visibility of Marriott’s global development, sales and design business units. She also develops proactive storytelling campaigns, often using data in new ways, to enhance Marriott International’s reputation as an innovator.