6 Tips on How to Identify and Generate Positive Stories

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Have you ever heard of the 10 to 1 rule? It's the idea that it takes 10 good things to be said about a company to drown out one negative impression.  Learn how to identify and promote positive stories within your company to news media, influencers and target customers.

PR Veteran Josh Weiss will teach you his "secret sauce" of identifying and sharing your story with reporters to take advantage of media opportunities.

By the end of this course participants will be able to:

  • Learn how to recognize news media opportunities already available to you
  • Understand how to share those stories with reporters
  • Overcome  internal organizational fears of talking to reporters

Who should attend this webinar: PR Pros looking for new tricks; In-house  teams looking to create easy PR wins; Individuals serving as company spokespeople but who have other job responsibilities outside of PR.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.