AMEC Measurement Month – North America 2017

This workshop is not currently available. Email Johna Burke to inquire about future availability of this program.

Category: Measurement & ROI

Today’s dynamic media environment requires an innovative approach to measuring the value of public relations. Join some of the top media measurement influencers in the PR, Marketing and Communication industry for a day of case studies on learning; how to implement a meaningful measurement program, how to use analysis to help discover hidden opportunities and, most importantly, how to prove the value of your work and showcase your success.

Sponsored by BurrellesLuce and AMEC

Keynote Speaker

Deirdre Breakenridge, CEO, Pure Performance Communications

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A 25+ year veteran in PR and marketing, Breakenridge is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” She speaks nationally and internationally on the topics of PR, social media and marketing. 



Johna Burke, CMO, BurrellesLuce

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Burke, CMO, BurrellesLuce, oversees national marketing and sales for the U.S. leader in media monitoring and analysis. She has more than 22 years of professional experience in communications, and media and public relations. Burke speaks frequently on public relations, the media, measurement and strategy. Her dual background as both a practitioner and a provider gives her a refreshing perspective on relevant developments and trends, and a clear understanding of the tools and technology that PR professionals have at their disposal. Her experience as the PR and IR director of a Fortune 500 company adds another dimension to her value as a consultant to clients wanting to establish monitoring and analysis programs that are individualized, comprehensive and actionable.


Mark Weiner, CEO, PRIME Research

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Weiner has devoted his career to helping organizations and brands generate a positive return on their PR investment. He authored “Unleashing the Power of PR," and has contributed to three other texts and published more than 100 articles. He is an editorial advisory board member of PRSA’s The Public Relations Strategist and PR News.


Allyson Hugley, president, Measurement and Analytics Practice, Weber Shandwick

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Hugley is the president of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts.


Chris Albert, senior vice president, Ketchum

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Albert is Senior Vice President of Digital Research & Analytics at Ketchum. Chris is best known for building and leading strategic analytics teams while making both his clients and internal organizations more data driven. He currently leads Ketchum’s Digital Research & Analytics team, focusing on product growth in the areas of data visualization, search engine optimization, social listening, web analytics, and influencer marketing, as well as the integration of measurement across Paid, Earned, Shared and Owned channels for all clients in the Ketchum portfolio, including Takeda, Michelin, 3M, Bristol-Myers Squibb, Tesoro, DoubleTree, Pernod Ricard, Nestle and Gillette. Chris received his MBA from New York University’s Leonard N. Stern School of Business and holds a BS from Rensselaer Polytechnic Institute.


Nicole Moreo, director, research and insights, Peppercom

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Moreo leads Peppercomm’s analytics division, and has been with the company since 2011. She has designed and directed measurement, analytics and research programs for clients ranging from consumer, to financial and B2B including Ernst & Young (EY), CapitalOne, Travelers, Saint Gobain, Avon39 and FINRA. Using the latest ideas in statistical, analytical and market research, Moreo is known for finding the answer of “what does success mean to you”. She is Vice-Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016.


Mark Stouse, CEO, Proof Analytics

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Stouse, is an award-winning B2B CMO and CCO turned analytics software CEO. Mark is one of the first leaders to connect all types of marketing investments to revenue, margin and cash flow impact in complex, long-cycle companies. In recognition for his pioneering work, he was named Holmes Report Innovator of the Year.  He founded Proof Analytics, a SaaS start-up that delivered a powerful collective intelligence software platform that enables large networks of people and teams to collaborate securely across organizational lines in order to integrate their data and jointly validate their business impact.


Cara Buscaglia, head of solutions, Talkwalker

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Buscaglia is Head of Solutions at Talkwalker. Cara has experience providing high level consulting helping brands solve business challenges to shape their traditional, digital & social media strategies. She specializes in media measurement and analytics, assisting brands to understand their paid, earned, and owned media, and how that can impact their reputation and brand strategy. Prior to Talkwalker, she worked in PR and marketing analytics advising the world’s leading organizations including PwC, Groupon, Johnson & Johnson, S.C. Johnson, PepsiCo, Kimberly-Clark, McDonald’s, USPS and Alcatel-Lucent.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.