A Time of Change

How CCOs and CMOs are Handling a New Presidential Administration



Hosted by the Financial Communications Section.

Availability
Live Sept. 12, 2017 3–4 p.m. EDT
On-Demand, available Sept. 17
Full Price: $200
Members: Free!

Categories: Communication Strategy, Leadership & Management

Peppercomm and the Institute for Public Relations (IPR) conducted interviews with senior communications and marketing executives about the emerging challenges and opportunities in today’s business world. Nearly all survey participants said that a major concern is an uncertainty of the administration, and the possibility that the administration could praise or criticize their company. This webinar will focus on how businesses can prepare for any potential issues stemming from the current presidential administration’s communications practices.

By the end of this webinar, participants will be able to:

  • Understand more plainly the effects that the Trump administration’s communications practices can have on their businesses
  • Develop a basic strategy for how to handle fallout from being referenced by the president in a speech or on social media
  • Determine when and if to engage in the event the presidential administration criticizes or applauds their company

Presenter

Steven Cody, ceo, Peppercom Inc.

Steve is the co-founder and CEO of Peppercomm, which he founded with Ed Moed in 1995. He is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s insights and strategy group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a ?nalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.

  

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.