The Ethical Expectations Of Leadership

Live Sept. 19, 2017 3–4 p.m. EDT
On-Demand, available Sept. 26
Full Price: $200
Members: Free!

Category: Ethics

Leaders, and especially those who advise and counsel them must recognize the ethical expectations of everyone inside and outside the organization. Failure to meet these expectations has palpable negative consequences. This program discusses the expectations and the consequences of failure to meet those expectations.

By the end of this course participants will be able to:

  • Learn and internalize the six ethical expectations of leadership.
  • Clearly understand and commit to fostering and sustaining trust.
  • Recognize leadership communication obligations in a trust-based culture.
  • Cope with the stress of giving ethical advice.


James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.


Juan Meng, Ph.D., assistant professor, University of Georgia

Photo of Juan Meng, Ph.D.

Dr. Juan Meng is associate professor in public relations at the University of Georgia. Dr. Meng’s research focuses on leadership in public relations, measurement, trust, employee engagement and reputation management. Meng is the co-editor of the scholarly book, “Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management” (Routledge, 2014). She is a Plank Scholar at the Plank Center for Leadership in Public Relations. She is also a fellow at the Center for Health and Risk Communication at the University of Georgia. Her teaching areas include public relations campaigns, research, management and global PR. Dr. Meng also founded and directs UGA’s ADPR Go Global Choose China study abroad program. Dr. Meng has received multiple awards for teaching and research in public relations.

Nance Larsen, APR, Fellow PRSA, chair, PRSA Board of Ethics and Professional Standards

Photo of Nance Larsen, APR, Fellow PRSA

Nance Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience. She is currently serving in her second year as chair of the PRSA Board of Ethics and Professional Standards (BEPS), previously serving as BEPS secretary from 2009–2015.

Larsen’s career spans an extensive background in marketing, branding, crisis/issues management, media relations and public relations for major consumer brands. Focus industries include sports/sporting goods, tourism, natural resources and transportation.

Since 2001, Larsen has served as an appointed member of Special Olympics Worldwide’s global volunteer crisis action team. In this capacity, Larsen was awarded the National Volunteer Service Award. As part of the PRSA Alaska Chapter, Larsen has served as APR chair, PRSSA liaison, Chapter vice president, Chapter president and Assembly delegate.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.