The Crisis Courtroom: A Brand on Trial



Hosted by Status Labs

Availability
Oct. 30, 2017 5:30–7:30 p.m. EDT
The New York City Bar Association
42 West 44th Street
New York, N.Y.
Full Price: $145
Members: $95

Category: Branding


This branding story will be hosted in a mock trial room as we will be putting a national brand on trial in the middle of crisis. In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Digital reputation and crisis expert Darius Fisher, of Status Labs, moderates this mock trial workshop designed to share best practices with public relations and communications practitioners on the do’s and don’ts of crisis management.

By the end of this session, participants will be able to:

  • Understand when and how to announce and respond to a crisis.
  • Explain the essential elements to include in a statement or apology.
  • Demonstrate how to communicate to your core audience.

Presenters

Darius Maxwell Fisher, CEO & president, Status Labs

Photo of Darius Maxwell Fisher
  

Lacy Rushin, senior PR strategist, Status Labs

Photo of Lacy Rushin

Courtney Fitzpatrick, public relations strategist, Status Labs

Photo of Courtney Fitzpatrick