How to Manage an Online Brand & Reputation

Hosted by Burson-Marsteller

This evening workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Branding

The role of marketing and public relations within professional organizations has shifted drastically with the advent of social media, and has moved to greater emphasis on storytelling. Today, corporate communications and brand management aren’t simply about beaming out messages, they’re about building trust with end users, telling a compelling story and creating social streams of dialogue that work two ways – not to mention doing so with multiple audiences of influencers, often in real time. In this eye-opening panel discussion and interactive workshop, we’ll take a closer look at what it takes to connect with and engage tomorrow’s audiences — and how you can position your brand and message for success. While media consumption patterns and consumer behaviors have irrevocably shifted, the value of powerful communication strategies has only become more vital.

By the end of this session, participants will be able to:

  • Discover how to build and manage a positive brand reputation online.
  • Learn to more effectively communicate with and engage influencers of every kind.
  • Delineate successful strategies for content-based and communications program
  • Explore best practices for working with nontraditional thought leaders outside of accredited press and media.

As a special limited-time offer, each participant will receive a free digital copy of Scott Steinberg’s book; Netiquette Essentials which defines the new rules of engagement in the age of apps and mobile devices and shows everyday individuals, families and businesspeople alike how to more capably and confidently communicate.


Scott Steinberg, CEO and founder, TechSavvy Global

Photo of Scott Steinberg

Recently named “Master of Innovation” by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Steinberg is one of the world’s most celebrated business speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St. Journal. The author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and Succeed Despite Uncertainty, the Fortune 500 calls him a "defining figure in business and technology" and "top trendsetter to follow."


Doug Simon, president & CEO, D S Simon Media

Photo of Doug Simon

Simon founded D S Simon Media in 1986. He is an innovator in digital, social and strategic video communications and pioneered Internet Media Tours and PRketing® as communication tools.  Simon has appeared on CNN, Fox News Live, NPR, PBS and First Business. He has written for the Huffington Post and has been quoted in USA Today on communications. Simon was the first-ever three-term president of the Publicity Club of New York (PCNY) and he is a former vice president of PRSA-NY.

Mark SooHoo, managing director, digital health, Burson-Marsteller

Photo of Mark SooHoo

SooHoo has been leading digital strategy efforts for over 17 years and has broad experience in all aspects of digital communications including social media strategies, website production and online advertising. At Burson-Marsteller, he has worked with a broad range of clients including international pharmaceutical companies (BMS and Novartis), payers and providers (Aetna and UnitedHealthcare), and serves as senior account lead for Astellas Pharmaceuticals.

Megan Harris, managing director, SYZYGY

Photo of Megan Harris

A gifted communicator and thoughtful millennial leader with deep insights into digital marketing, Harris delivers keynotes and emcees large-scale events and industry conferences. She moved to lead SYZYGY’s New York office after nine years with Razorfish, where she headed media in the EMEA region and sat on the Razorfish Board of Europe. Megan earned a degree in journalism from the University of Oregon. She has won numerous awards for her work with brands such as Starwood Resorts, Ralph Lauren, Mondelez, and Avis.