Reputation Champion's Roadmap Development

Leverage Experts and Peers to Create Your Organization's Plan

Nov. 2, 2017 9 a.m.–4 p.m. EDT
PRSA Professional Development Center
New York, N.Y.
Full Price: $665
Members: $565

Categories: Communication Strategy, Crisis & Reputation, Leadership & Management

Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers.

Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion.

By the end of this course participants will be able to:

  • Link Reputation to your organization's business goals
  • Shape a Reputation Management Plan that is grounded in best practices and real-life experience
  • Develop a network of peers who are facing similar challenges as Reputation Champions

Who should attend this workshop: Corporate Communicators who work on Reputation Management and Strategy


Anthony Johndrow, co-founder and CEO, Reputation Economy Advisors

Photo of Anthony Johndrow

Johndrow co-founded Reputation Economy Advisors to bring together business consulting and technology solutions for senior executives charged with managing the external complexity and internal integration needs of today’s reputation economy. Coming from (as did his current strategic partner who is an online reputation pioneer), Johndrow saw the need to bring these disciplines together. had hired him to lead its enterprise strategy. He had spent the previous eight years leading the development of the world’s first reputation-based management consultancy, Reputation Institute, focused on enabling leaders to make business decisions that build and protect reputation capital and drive competitive advantage. Before that, Johndrow was recruited to found the Coca-Cola think tank and, in that role, he conducted the first-ever assessment of the company’s corporate reputation — a topic he has been obsessed with ever since. His thoughts on reputation and its link to business can be found on the Forbes CMO Network, Bloomberg TV, The Economist, American Banker, Quartz and The Wall Street Journal. Johndrow also speaks at industry events regularly and is a guest lecturer at the Tuck School of Business at Dartmouth. He is an active member of both the Procter & Gamble and Harvard alumni associations.


Loren-Christopher Schneid, co-founder and President, Reputation Economy Advisors

Photo of Loren-Christopher Schneid

Schneid co-founded Reputation Economy Advisors to serve the strategic needs of large, multi-stakeholder organizations struggling to make commercial sense of today's new marketplace reality — the integration complexity of today's Reputation Economy. His passion for answering the fundamental business question: Reputation to What End?, alongside the ubiquitous convergence of strategy consulting and technology, lead the need to leverage his relationships and go-to-market experience at scale. In 2014, online reputation management pioneer (and current strategic partner) approached Schneid, alongside his longtime business partner, to lead Enterprise Partnerships and Strategy. Previously, Schneid spent the last 6 years leading the North American business at Reputation Institute as the firm's first commercial executive responsible for sales, marketing, and strategic initiatives. Prior to his tenure at Reputation Institute, Schneid served in various business-building capacities, both at frog (Steve Jobs' first design agency-of-record) and The Corporate Executive Board, where he lead the global growth and development of the firm's professional services division (the original Challenger™ Sale vertical). He is a proud native of Port-au-Prince, Haiti and active alumnus of The Community School of Naples.


Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.