Reputation Champion's Roadmap Development

Leverage Experts and Peers to Create Your Organization's Plan

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Crisis & Reputation, Leadership & Management

Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers.

Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion.

By the end of this course participants will be able to:

  • Link Reputation to your organization's business goals
  • Shape a Reputation Management Plan that is grounded in best practices and real-life experience
  • Develop a network of peers who are facing similar challenges as Reputation Champions

Who should attend this workshop: Corporate Communicators who work on Reputation Management and Strategy

Workshop Agenda:

9:00 a.m.        Greetings, morning refreshments

9:30 a.m.        Introductions

Presenter will share with the participants the objectives of the workshop. Individual participants will introduce themselves and share what they hope to get out of the workshop. Each participant will be asked this conversation starter: “We asked each of you to think hard about WHY reputation for your organization – what about WHY reputation for you personally? What does a successful journey do for your career?”

10:15 a.m.        Lecture and Case Study “The 5-P Reputation Roadmap Process”

10:30 a.m.        Small Group Exercise – Share Plans with your table

10:45 a.m.        Fear or Greed? Full group discussion about how to frame “Why Reputation” at your organization

11:00 a.m.        Provoke – each table to get one idea from each of your colleagues to consider for your Roadmap. Share highlights with room

11:20 a.m.        Analytics at your organization – how can you make a “soft” concept “hard”?  Full group discussion

11:35 a.m.        Predict – each table to get one idea from each of your colleagues to consider for your Roadmap. Share highlights with room

11:55 a.m.        Finding Allies. Full group discussion about finding an internal partner to help you with stage 2 and 3 of your Roadmap

12:10 p.m.        Pilot – each table to get one idea from each of your colleagues to consider for your Roadmap. Share highlights with room

12:30 p.m.        Networking Lunch (find a different table)

1:00 p.m.         The Business Case. Full group discussion – what does this really mean? What can it mean for different types of organizations?

1:15 p.m.        Prove – each table to get one idea from each of your colleagues to consider for your Roadmap. Share highlights with room
1:35 p.m.        It’s a Marathon. Full group discussion about how to lock down and build on successes (and how not to lose momentum)

1:50 p.m.        Progress – each table to get one idea from each of your colleagues to consider for your Roadmap. Share highlights with room
2:10 p.m.        Lecture: Surviving First Contact. Tips and reality-checks (Hint: no plan survives contact with the enemy)

2:30 p.m.        Break and Individual Work – Use this time to integrate what you’ve learned into your plans.

2:45 p.m.        Present final plans/questions to peers and coaches

  • to small group for final round of feedback
  • lecturers available for 1:1 coaching

3:45 p.m.        Wrap-up and “what surprised me the most” today


Anthony Johndrow, co-founder and CEO, Reputation Economy Advisors

Photo of Anthony Johndrow

Johndrow co-founded Reputation Economy Advisors to bring together business consulting and technology solutions for senior executives charged with managing the external complexity and internal integration needs of today’s reputation economy. Coming from (as did his current strategic partner who is an online reputation pioneer), Johndrow saw the need to bring these disciplines together. had hired him to lead its enterprise strategy. He had spent the previous eight years leading the development of the world’s first reputation-based management consultancy, Reputation Institute, focused on enabling leaders to make business decisions that build and protect reputation capital and drive competitive advantage. Before that, Johndrow was recruited to found the Coca-Cola think tank and, in that role, he conducted the first-ever assessment of the company’s corporate reputation — a topic he has been obsessed with ever since. His thoughts on reputation and its link to business can be found on the Forbes CMO Network, Bloomberg TV, The Economist, American Banker, Quartz and The Wall Street Journal. Johndrow also speaks at industry events regularly and is a guest lecturer at the Tuck School of Business at Dartmouth. He is an active member of both the Procter & Gamble and Harvard alumni associations.


Loren-Christopher Schneid, co-founder and President, Reputation Economy Advisors

Photo of Loren-Christopher Schneid

Schneid co-founded Reputation Economy Advisors to serve the strategic needs of large, multi-stakeholder organizations struggling to make commercial sense of today's new marketplace reality — the integration complexity of today's Reputation Economy. His passion for answering the fundamental business question: Reputation to What End?, alongside the ubiquitous convergence of strategy consulting and technology, lead the need to leverage his relationships and go-to-market experience at scale. In 2014, online reputation management pioneer (and current strategic partner) approached Schneid, alongside his longtime business partner, to lead Enterprise Partnerships and Strategy. Previously, Schneid spent the last 6 years leading the North American business at Reputation Institute as the firm's first commercial executive responsible for sales, marketing, and strategic initiatives. Prior to his tenure at Reputation Institute, Schneid served in various business-building capacities, both at frog (Steve Jobs' first design agency-of-record) and The Corporate Executive Board, where he lead the global growth and development of the firm's professional services division (the original Challenger™ Sale vertical). He is a proud native of Port-au-Prince, Haiti and active alumnus of The Community School of Naples.


Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.