Diversity and Inclusion as a Business Imperative


Availability
On-Demand, available until Aug. 10, 2018
Recorded Aug. 3, 2017
Full Price: $200
Members: Free!

Category: Leadership & Management

Are you able to define what diversity and inclusion means or do you think it doesn’t involve you? Think again. While the CEO sets the tone for the organization, change can only occur through organizational support.  The City College of New York (CCNY) Asst. Prof. Angela K. Chitkara believes, “Diversity and inclusion is as much a part of bringing more people of color and the LGBTQ community into the agency, and advancing female executives into senior ranks, as it is a socio-economic issue. It’s about living and thinking in the 21st century.” Angela Chitkara will share her research findings based on interviews conducted with agency CEOs.  Porter Novelli, CEO and Senior Partner, Brad MacAfee will respond to the findings and offer his recommendations along with Senior Partner Helen Shelton at Finn Partners, who will share her institutional knowledge and speak to the organizational change that needs to occur.

By the end of this course participants will be able to:
- Develop an understanding of the definition of diversity and inclusion
- Understand the correlation of business objectives with diversity and inclusion
- Develop an awareness of your level of engagement with diversity and inclusion within your agency

Presenters

Brad MacAfee, CEO and senior partner, Porter Novelli

Photo of Brad MacAfee

Recognized for his ability to focus on long-term strategic opportunities as well as his tactical and interpersonal leadership skills — Porter Novelli Chief Executive Officer, Brad MacAfee, draws from more than 25 years of public relations experience in both agency and corporate positions.  Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. The agency partners with industry leaders in four practice areas to make positive impacts on their customers - Consumer Brand; Global Health + Wellness; Technology and Food and Nutrition.

  

Angela Chitkara, pr track director, The City College of New York (CCNY)

Photo of Angela Chitkara

Prof. Chitkara is a CUNY Mellon Fellow, PR Track Director, in The Branding + Integrated Communications (BIC) at The City College of New York (CCNY) in Harlem. Chitkara’s current research involves the role of the agency CEO in diversity and inclusion. She currently serves on the board of the PRSA-NY chapter as an Associate Director of the Big Apple Awards and she is a member of the PRSA-MBA Initiative and the PRSA Diversity Committee. She is based in New York City. 

  

Helen Shelton, senior partner, Finn Partners

Photo of Helen Shelton

Shelton is a communications strategist with particular expertise in creating impactful platforms and programs that address the needs and interests of diverse audiences.  At Finn Partners, she oversees the agency’s D&I program while also developing volume-driving, consumer-engaging campaigns in the health and wellness, lifestyle, retail and media sectors.  Named one of the 25 Most Influential Black Women in Business by The Network Journal magazine, Helen recently received the Circle Award for Excellence in Communications from ColorComm.

  

Accreditation

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