New Rules for Media Pitching in 2017 – What’s Working and What’s Not in Rapidly Shifting Media Landscape

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Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media, Techniques & Tactics

Join media pitching expert Michael Smart to learn what new techniques his clients are using to land more than their share of media coverage this year. Smart, who coaches advises everyone from Fortune 10 communications teams to small-to-mid-size PR agencies, sees hundreds of media pitches from all industries to all types of media and knows which ones are working and which ones aren’t.

By the end of this workshop participants will be able to:

Explain the pitch that a journalist called “the best pitch I’ve ever received,” and the very similar one that a journalist posted to Facebook as a bad example, and learn the one word that made all the difference

Understand tips for writing subject lines that get your emails opens, and initial sentences that grab journalists’ and bloggers’ attention right from the start

-  Brainstorm prompts that help take the lame info your clients give you and turn it into newsworthy and shareworthy angles that influencers love to share

-  Demonstrate how social media and content marketing have changed pitching, and how to adapt

-  Review word-for-word pitches that have landed top-tier outlets such as the NYT and WSJ for PR pros just like you, and copy the structure and phrasing they used for success


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.