NEW! Writing For the Web and Mobile

Learn a NEW, created-for the web structure for reaching readers online


Availability
On-Demand, available until Nov. 30, 2017
Recorded Nov. 9, 2017
Full Price: $200
Members: Free!

Categories: Communication Strategy, Techniques & Tactics, Writing

Writing for the mobile web: It's not easy to get the word out on a 3.5-x-6.5-inch screen. In fact, reading your webpage on an iPhone can feel like reading War and Peace through a keyhole.

And no wonder:
Reading on a mobile device cuts comprehension by 48%, according to University of Alberta research. 
Visitors read 30-milliseconds-a-word slower on smartphones, says usability expert Jakob Nielsen. 
But although mobile reading takes longer, people spend half the time on mobile sites as they do on desktops, according to a study by the Nielsen Norman Group.

In this environment, how do we reach readers online?

In this webinar, you'll learn to write webpages that put your key messages where readers' eyes are, help them find what they're looking for; avoid the type of leads that visitors skip; and help them read faster, remember more, understand better, find what they're looking for and enjoy the experience enough to come back.

Specifically, you'll learn how to:
Pass the 1-2-3-4 test. Make sure mobile visitors can get your key messages from just 4 key elements on your webpage.
Organize your webpage using the NEW! temple structure. Designed for the web, it's the most effective way to help visitors find what they're looking for online.
Choose from 5 types of web leads that work. And learn 3 common approaches to avoid.
Write the No. 1 type of microcontent for webpages. It literally changes the way visitors look at your page. 
Get mobile visitors past the first screen with two simple tricks.

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.